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Fundraising gala auctioneer Sherry Truhlar

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silent auction

Nov 04

Silent auction ideas for fourth quarter auctions

One of the natural advantages of hosting a auction in the late fall (think October through December) is its proximity to Christmas. Whether you celebrate the holiday or not, December marks a big month of gift giving for many people.  Why not play on that natural cycle and use it to help sell your items? Here are some tips to make the most of the season. 1.     Be blatant. Don’t try to hide anything. In your marketing literature, remind people that they should be on the look-out for gifts at ... Read On >

Oct 06 Home-made Legos Wall Hanging

VIDEO: LEGO® is trendy, but is it a great silent auction item?

Did you like LEGO®s as a child? If you did, you might think it should be included among those great silent auction items to offer. Wellll, I'm not so sure about that. They are popular right now, but I'm not sure about selling them in your auction. It depends on the form they take. I think selling it 'in the raw' is best, versus gettin' all fancy schmancy with it. Watch the video below to see what I'm talking about. Got any ideas on where to find those custom kits?  If so, please post the ... Read On >

Sep 09

Video: Silent Auction Strategies: 5 Easy Changes for Higher Revenues

At the end of August, Bloomerang hosted me on a complementary 1-hour training where I taught five simple ways to boost silent auction revenue. This free webinar got a lot of "thumbs up" in emails and Facebook. (Scroll down to read some unsolicited reviews.) Pour yourself a coffee, grab a pen, and settle in to start taking notes.               Thanks Steve – got some great ideas and certainly motivational – thanks so much for hosting the ... Read On >

Sep 02 Bright Blue round alam clock with bells

Video: How long should your silent auction last?

You've spent hours gathering silent auction items. The baskets are sealed and ready to be sold. Displays are set up. So now, how long should your silent auction last?   Determining how long your silent auction should be open is the question I tackle in today's video blog.        Got ideas of your own? Share them below. ... Read On >

Aug 19 NYC Tourism Guide on Bamboo Mat

Video: How to get auction items for charity – using tourism brochures

After visiting a hotel in my client's city, I assembled this package to mail to them. But before I sealed the manila envelope, you get to peek inside. You, too, can use this technique to secure auction items for your charity. It works especially well if you're trying to fill a silent auction. ... Read On >

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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