Last month my brother sent me a link to Seth Godin's blog. Seth had written an article about charity auctions and announced a new auction software platform he was testing. Seth's desire to create some software for the nonprofit industry stemmed from observing under-performing charity auctions. In his opinion, guests expect to score a deal on their purchases, and that's the exact opposite of what charities want guests to do. To shift the auction into one with more generosity built into it, ... Read On >