I've said this a thousand times in the last seven years: The quicker you can start to think about your nonprofit or school auction as a business, the faster your auction will grow. Your auction should be treated like the money-making venture it is. Marketing, sales, technology, customers ... they are all components of your "business." And as your auction receives proper TLC, you'll be looking for ways to add additional revenue to nurture your growing baby. One revenue stream popular at
Organizations holding November and December events should consider selling decorated holiday trees in their live or silent auction galas. As you'll see in the video, the trees can be decorated elaborately or simply. Children, adults, or professional decorators can lend their talents to making the tree a standout item in your fundraiser. Watch the video below.
Occasionally a puppy will be listed as one of the items for sale in a gala auction. If you're considering selling a dog at your event, please watch this video. You'll learn tips to help ensure the animal gets started off on the right foot with its new family. Watch the video below.
A big debate among the school auctions with whom I work centers on the ticket price. The committee often feels that by keeping a low ticket price, they'll be more inclusive and raise more money. And every benefit auctioneer I know will tell you otherwise. Yet this persistent inaccurate belief exists. At this Boston foundation, they decided to charge a ticket price after years of offering a free event. It was a resounding success. Watch the video below.
Wow, it's already August. In parts of the USA, students are back in school. Everyone else is headed there shortly. If you're a school auction Chair, here's what you should do right now so you can be on the top of your game for your school's fall or spring auction. Watch the video below.