Pinterest is a social media site based on sharing photos. The tool’s demographic data indicates that Moms LOVE Pinterest. Perhaps because it’s easy to post content onto the site and let a snapshot tell the story. It goes without mention that a lot of moms also plan galas, and many actively seek new school auctions ideas. So why not let these creative women use their Pinterest “hobby” to broadcast the auction? (As a side, I wouldn’t suggest Pinterest as a “must have” auction marketing tool …
Here's a change for your charity auction catalog: Forego the traditional binding and opt for a ring. One of my client's - a school benefit auction committee - tried an experiment with its catalog. Instead of opting for the common binding, which is often staples or a plastic spiral binder, the committee decided to use a ring. The thinking was that the catalog would be easier to carry. A guest could loop the ring around his finger and still hold a beverage of choice while milling through
One of my Florida clients was tired of the traditional school auction catalog binding. They decided to try something that offered more glam.In this podcast, you'll learn what they liked and disliked about using a "ring" to hold the catalog together.Listen to the podcast below.
Though this concept is a nice idea for any nonprofit auction, branded merchandise is - hands down - a better fit for schools as it ties into school spirit. It's a great idea for those school auctions wanting to raise few hundred to a few thousand dollars more. Suggestions on what to sell and how the activities are managed are detailed in the video. Watch the video below. P.S. For more help with school auctions, enjoy a free subscription to Benefit Auction Ideas.
I've said this a thousand times in the last seven years: The quicker you can start to think about your nonprofit or school auction as a business, the faster your auction will grow. Your auction should be treated like the money-making venture it is. Marketing, sales, technology, customers ... they are all components of your "business." And as your auction receives proper TLC, you'll be looking for ways to add additional revenue to nurture your growing baby. One revenue stream popular at