Social media applications like blogs, LinkedIn, Twitter, and Facebook can be useful tools in helping you achieve mindshare in your auction guests. Not only are these tools free to use, but they enable you to relay short, constant reminders about your cause and auction fundraiser. Creating "something to write" can be overwhelming for some, so here are 12 auction-related ideas on what you (or your public relations volunteer) can post on Facebook, Twitter, Linked In, or other social networking ... Read On >
publicity
“Funding Edge” covers managing volunteers. (Red Apple has an article!)
If you are searching for content around the theme of volunteers (managing volunteers ... how many to use at your fundraising auction ... where to find them), check out the latest issue of the quarterly newsletter, The Funding Edge, which is published by the auction software company Auctionpay. The fall issue has several articles devoted to the subject of volunteers, and the lead article is written by ... me! My article is "Four Tips to Keeping Your Volunteers Engaged." Dig in, as I'm sure ... Read On >
Red Apple Auctions in The Washington Post!
Each week, The Washington Post Magazine has a section in its Sunday paper called "Making It." The section covers growing niche businesses in the Washington, D.C. area. Today the section featured Red Apple Auctions. Reporter Vanessa Gezari wrote the article, which you can read on the Post's site by clicking here. And whoo hoo! Some of my clients got honorable mentions, too. Food and Friends (which provides meals for people with HIV/AIDS, cancer and other illnesses) and the fabulous performing ... Read On >
Celebrity Charity – Enlisting Stars to Your Cause
Wondering how to get celebrities to your party? Occasionally I’ll have a conversation with a non-profit attempting to build awareness of their gala. They want to invite a well-recognized actor or musician to the event. The charity’s goal is multifaceted. The presence of a star could draw others to attend their gala The star himself might donate to the auction, thereby raising funds in a more direct way. The close passing of both Farrah Fawcett and Michael Jackson - both active in ... Read On >