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Fundraising gala auctioneer Sherry Truhlar

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paddle raise

Sep 10 Thermometer

Fundraising thermometers are overrated for Fund a Needs

There, I wrote it. I'm entirely unimpressed with fundraising thermometers when used during Fund a Needs. Thermometers were rolled out with great fanfare from the auction software vendors who created them.  As proceeds pour in, donations are tracked against the goal.  Guests see it play out on a screen. Vendors like to say the tool boosts audience engagement. But does it? At a school auction meeting last month, the hired auction checkout guru asked if I wanted to use it. "The school is ... Read On >

Apr 09 Paddle raise levels

Setting Fund a Need levels vs creating levels on the fly

I'm not a gal who likes to fly by the seat of my pants at a gala. I prefer a high level of preparation so I can better adapt when something does go off script. One place I've made spontaneous changes has been in the Fund a Need. My preference is to set paddle raise gift levels in advance, but here's one example where a spur of the moment change was warranted. At the event, my initial ask was to be $25,000, working my way down to smaller donation levels: $20,000 $15,000 ... Read On >

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