Every year my spring season is filled with school auctions. Many of them run online auctions in conjunction with their live events, and the majority this year have complained of lower revenue with the online auction.So what's up?If you're running an online auction and looking for ways to avoid a downfall, here are a few thoughts I've gathered from conversations with my clients. Four tips for online auctions1. Marketing your online auction is critical. One of my clients commented ... Read On >
Online Auction
Mobile bidding for auctions and one impact on onsite auctions
This post is written in conjunction with three other posts examining the best number of auction items for your live auction, silent auction, or online auction.How many silent auction items are best. How many live auction items are ideal. How many online auction items are good. Today's post, sharing an observation about technology. (Specifically, mobile bidding for auctions.)I've written posts about mobile bidding, but not on this topic. This post gives one example of how mobile ... Read On >
What’s the BEST number of auction items? (Online auction)
Enjoy this series on determining the best number of auction items for your event.How many silent auction items are best. How many live auction items are ideal. This post covers how many online auction items are good. The influence of mobile bidding on terminology.I've not written much about online auctions, though I probably should. There are a lot of questions about them.Recently the competition from mobile bidding vendors has changed the vendor landscape a bit, but ... Read On >
Video: Auction item donation from someone famous? How to play it safe when marketing it.
What happens when someone famous -- either famous in your community or to the wider world -- makes an auction item donation that involves a tour of their home? Do you want that known to the wider world? Could it be dangerous for the donor? Here's how I answered the question. ... Read On >
VIDEO: My gripe with some mobile silent auction solutions and online auction platforms
As I've talked with more vendors about their mobile silent auction solutions and online auction products, I've become disheartened to learn that most of them do NOT offer a key feature that is generally an accepted standard in the commercial auction world. It's not a "new" feature, but perhaps vendors servicing the charity auction market failed to understand how it can generate more dollars for charities. For whatever reason, it's been missing from most vendors' products. I hope that with my ... Read On >