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Jan 15 premium wine display at fundraising auction gala

Grape expectations: Selling premium wine as a revenue generator

Wine is a commonly included item at many fundraising auctions. It's used to bring in money via games such as wine pulls and ring toss games. It's sold as complete packages in silent auction and live auction lots. Bottles are often added to other packages to enhance them. Select wine tastings can be offered to sponsors as a benefit. And -- the focus of this article -- wine upgrades can also be sold outright as a money-making activity. Selling better wine to be served at one's ... Read On >

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