A trip to New York -- and specifically, watching a street vendor -- inspired me to share some ideas around marketing your auction. Watch the video below. ... Read On >
marketing
Steal this “walk-a-thon” idea for charity auctions
An old friend who never writes -- except to ask that I spend money buying into her latest business venture or charitable adventure -- emailed to ask that I support her in yet another walk-a-thon. This time, I declined. Even though I'm not contributing, others will. Walk-a-thons, bowl-a-thons, dance-a-thons ... you name it, "a-thons" have become popular in recent years. A business colleague confided that his informal research indicated "a-thons" were at the peak of their trend. "It's that ... Read On >
Selling a puppy at the benefit auction? Take steps to protect the dog.
This past weekend I was browsing through dog rescue sites looking for "my" dog (I can't wait to adopt!) and it jogged my memory to write this post. In Benefit Auction Ideas, I've written before about the selling of a benefit auction puppy. There's a proper way to present the animal. We covered selecting the perfect breed for your group, what to refrain from doing, and other tips. I'm not going to re-hash that content here, but I do want to offer some ideas on how you can protect the ... Read On >
Three silent auction ideas that pamper the 40+ crowd
A few weeks ago I was in the kitchen of a busy Rockville, MD home. Prior to starting the procurement meeting, the six Moms and I chatted about all sorts of matters, including being over the age of 40. If you're organizing a school auction, it's likely that your auction guests are nearing or hovering around that age. If you're a nonprofit silent auction, some of your guests may only vaguely remember their 40th birthday party. So if you want us to bid ... be kind. Here are three silent ... Read On >
New silent auction display ideas for jewelry
Auction volunteers looking for creative ways to display jewelry in the silent auction will appreciate this approach. Most often I see necklaces draped over a box. Sometimes it's the same box the piece will be packaged inside when sent home later with the winning bidder. Boxes work well enough, but I recently spotted a couple of other silent auction display ideas you could use. Anyone who has heard me speak knows that my background was working in corporate marketing and sales. I'm always ... Read On >