Ah shucks. I shot this video right before Valentine's Day but we didn't get it posted in time. No big deal. Though I reference Valentine's Day, the marketing concept I'm teaching works for other holidays, too. Mother's Day, graduation, Christmas ... any holiday, really. (This will all make sense when you watch the video.) Remember: It's not just about getting great items. It's about MARKETING them. So in this video, you'll hear about some silent auction ideas for benefits as it relates to
My post this week is about your silent auction tables and the BEST color to put on them. It seems to be everyone's favorite color. And it's a perfect time for me to share this insight, as next week is Valentine's Day, which is a popular holiday for the giving of jewelry. (This will all make sense in one moment!) Have you heard this phrase? - "People will find the bar on the 5th floor of a 2-story building." My observation is that after finding the bar at your gala (and munching on an
One of the school auctions I worked this past Saturday has always done a nice job of sticky-note marketing in their silent auction. I should clarify that "sticky-note marketing" is what I call it. I doubt it's a real marketing term. I use it to refer to the practice of putting notes onto silent auction items to remind guests of why they should buy it. The notes are simple silent auction tips, but they work! Here's why: It's similar to putting a sticky-note on a document; you're calling
At a school auction this past weekend, my client engaged in what I call "Sticky note marketing." They used the concept to better market the jewelry in their silent auction.Listen to the podcast below.
If you don't like the look of acrylic stands (or can't afford them) here are some silent auction display ideas that will allow you to keep the vertical display but eliminate the clear plastic look. Watch the video below.