In her recent post Attention Getting Strategies for Fundraising Letters, Sandra Sims of Step By Step Fundraising had some good pointers for writing fundraising letters. When I think of a fundraising letter, I specifically think of an auction donation request letter ... but what would you expect from a benefit auctioneer? Sandra suggests five opening strategies: Use a Headline Attention Getting Words or Phrases Questions Bold Statements & Exclamations Narratives & True ... Read On >
Letters
When to send your auction thank you letter
Today I received an email from one of my clients. She wrote, "What's the "correct" way to thank donors? Do I send an auction thank you letter when I receive the item ... AND after the gala? Or is it OK to just send one letter? I don't want to be redundant, but I also don't want to be rude." I thought her question was insightful. She's a young, hip Development Director, and she's got manners. Good manners can build your auction's reputation for the long haul. Second, this question brings ... Read On >