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intangible benefits

Jan 29 Auction Intangibles

Why hold an auction? The intangible benefits of auctions

What is the purpose of a fundraising auction? Most people will immediately think of the most tangible benefit of a fundraising auction -- MONEY. Nonprofit auctions are generally launched to raise cash. When the event is over, the gross and net income are often reviewed by the committee and Board. The auction might be stamped as "successful" if it has achieved a certain financial goal. Tied to this, once an auction is on a nonprofit's annual calendar, it's rarely removed as the income is ... Read On >

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