Who is giving you the big bucks at your auction fundraiser? If your auction trends the way of many groups, your largest donors are likely 45+ years old. They are at least Baby Boomers, but most may be older. Certainly many of the most successful auctions I conduct are filled with 45+ year old guests. So what are you supposed to do if you're trying to hit a $40,000 goal and your room is filled with Gen X and Gen Y buyers? Can you hit your mark when young professionals dominate your
This past spring, one of my clients experienced a higher-than-usual 9.5% no-show rate at their gala. If all of the no-shows had been seated together (they weren't), it would have amounted to over three empty tables. A significant number of no-shows impacts your benefit auction. First, you've likely already paid for the food so that is an incurred expense. Second, fewer guests means fewer people to bid on merchandise. Third, if it's obvious there are a number of guests missing, it may have a
A handful of the nonprofit galas I work have a dramatically diverse mix of guests. The crowd is comprised of three distinct groups: non-paying clients non-paying (or reduced-ticket-price) employees of the non-profit paying guests Although I can appreciate why a handful of non-paying/free guests might be allowed to attend (e.g. a reward to an employee, or asking someone to speak), a few of the nonprofit auctions I've worked have seen the majority of the attendees -- the majority! -- be
I spent the last two days with Hannes Combest, President of the National Auctioneers Association (NAA), at the ASAE Springtime Expo gala in Washington, D.C. The first night of the event, ASAE hosted an event targeting young professionals, which nowadays are also called Millennials because of their birth year. The reception reminded me of a trend I've seen with regards to fundraising auctions. Many of the galas I work have a population in the age range of 45+. Some galas skew much older.