Walk-a-thons have traditionally had a hard time converting one-time donors into long-time donors. Here's an idea to boost conversions ... and any charity auction organizer would do well to incorporate this into her own gala marketing plan.Listen to the podcast below.
An old friend who never writes -- except to ask that I spend money buying into her latest business venture or charitable adventure -- emailed to ask that I support her in yet another walk-a-thon. This time, I declined. Even though I'm not contributing, others will. Walk-a-thons, bowl-a-thons, dance-a-thons ... you name it, "a-thons" have become popular in recent years. A business colleague confided that his informal research indicated "a-thons" were at the peak of their trend. "It's that
A new study has been released that compares the giving patterns of men versus women. Based on the data, should you start changing your invitation list? Find out in this podcast. Listen to the podcast below.
An interesting report was released a few months ago examining male and female giving patterns. I was eager to read it, hoping it might point to some new ideas in who should be on the guest lists for our benefit auctions. Here's the background. In October 2010, The Center on Philanthropy at Indiana University released its first report called "Women Give 2010." It reported differences in giving to charity between male and female single-headed households across income levels. (Remember, this
Last week I read an article about an Idaho athletic booster fundraiser that had experienced a controversy. The bad news filtered into their annual auction. In this podcast learn how to have a profitable event, even when a hullabaloo darkens your door.Listen to the podcast below.