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Fundraising gala auctioneer Sherry Truhlar

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guests

Dec 27

How I remember donor names at the auction gala to carry the conversation forward

How to remember donor names at the auction gala Over time I've learned methods to remembering names -- rhymes, association, repetition. My memory has never been perfect but I've managed well enough. These days -- likely due to a combination of age, too many life tasks, and the volume of people I meet -- I've struggled.. Each year brings new Gala Chairs, committee members, Board members, donors, and guests. The following year, I want to remember those returning people *and* meet new ... Read On >

Jun 29

The bidder in your ballroom: The 9 archetypes of live auction bidders

Since starting my company 15+ years ago, I’ve observed several types of bidders. Here's the archetypes of the guests I see bidding in your live auction. You'll learn how to identify each archetype and better understand their motivations from this video. I’ve no doubt you’ll immediately recognize some of your donors from among these descriptions. Archetype: Buyers Archetype: IITWI (“In it to win it”) Archetype: Sympathizer  Archetype: Starter  Archetype: Helper ... Read On >

Oct 20 Sherry Truhlar virtual auctioneer talks about boosting attendance at virtual gala

Three tips for boosting attendance at your virtual gala

This I know ... If you are able to get people to watch your virtual gala, you'll raise money. The challenge for all of us these days is that our hours are filled with multiple distractions.  It can be harder to get your guests focused on logging in and attending. I myself have been an organizational mess the last few months. I've forgotten meetings. I've double-booked myself. I shown up in Zoom when it was a teleconference meeting. I can only imagine what a wreck I'd be if ... Read On >

Apr 24

Three times guests will try to pull a fast one on you, and what to say when it happens

At some point a guest at your gala will try to pull a fast one on you or me. I like to believe that the guest is being honest.  After all, this is a fundraising auction; most people are filled with good will. But sometimes, stuff happens. Maybe they really didn't bid.  They were just waving their bid paddle to get the attention of a friend across the room. Maybe they really did want to donate in the paddle raiser, but a column blocked them from view. Maybe they really did think ... Read On >

Apr 10

The archetypes of live auction bidders

Since starting my company over a decade ago, I've observed several types of bidders.  In this post, I'm describing my live auction bidder archetypes. These are a tad tongue-in-cheek. Even so, I suspect you'll recognize some of your guests from among these descriptions. (I'll zero in on some archetypes in upcoming posts.) Remember that most guests at your gala are not going to participate in the live auction.  Usually just 10% to 20% of your crowd is active in the live auction; the ... Read On >

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