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Fundraising gala auctioneer Sherry Truhlar

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Jul 18

Why change an auction venue? (This hospital foundation moves annually.)

My most recent auction was in upstate New York, working with Adirondack Health Foundation. I've worked with this creative development staff for three years, and I'm impressed that they've held their fundraising gala in a new location every year. In today's post I'm going to share a few reasons as to why you might want to consider changing your auction venue.   But first I think you'd enjoy seeing a video recap of the hospital's gala, "The Black & White Bow Tie Gala."  Here it ... Read On >

Jul 03 Kendra Scott display at National Hospice Foundation

Kendra Scott: An easy jewelry donation for many nonprofits

If a Kendra Scott jewelry store is in your area, call the community / charity relations contact in your local store.  For the last two years, my clients have received generous donations from the retailer via its "Kendra Gives Back" program. Frankly, I haven't seen this kind of generosity since Keurig hit the market several years ago. Do you remember that?  Not so long ago, every auction I worked had at least one Keurig coffee system in its silent auction.  It was often accompanied by a ... Read On >

Jun 20 Mystery Box in silent auction

New idea for your silent auction or raffle: Surprise Box

I want to share a new idea for silent auctions or raffles. Let's kick it off with a related story. ============================ Many years ago, one of my clients was annoyed. She oversaw the fundraising for the local chapter of a national nonprofit. The national management team had recommended she and other fundraisers working in major cities change the model of their silent auction. This new silent auction model was based on the success another major metropolitan area had ... Read On >

Jan 31

Find Your Name Boards: Recognizing guests at large events (trade show, association and conference auctions)

Traveling fills my imagination with new ideas. I'm still writing about stuff I saw after last month's journey west. Before flying home after the fundraiser, I saw that the 2016 Honolulu Marathon -- the 4th largest marathon in the United States -- had a free trade show. The Hawaii Convention Center was just a short jaunt from my hotel, so I visited. ​​​​​​​ Recall that I already wrote about how this trade show used a Graffiti Wall, which is an idea I've already seen used at a Florida benefit ... Read On >

Mar 01

School auction idea: Reward teachers with their own raffle

Here's a touchy subject. From a fundraising perspective, I'm not a fan of teachers attending school fundraising auctions.  They often attend the event for free, which hits the catering budget.  They typically don't purchase anything, as their lower salaries don't allow for it. That means there is no donation to offset the ticket revenue loss. And -- gosh, I don't know how to say this any other way -- if we have a loud group causing a distraction to bidding guests in the room, 99% of the ... Read On >

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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