At a conference I attended this past summer, consultant Lori Jacobwith gave a presentation on storytelling. She shared a framework for creating a story. Storytelling is a powerful way to educate and connect guests to your cause, regardless of your event's style. In some cases -- and certainly during the events of which I'm a part – the complete story is often revealed immediately prior to me asking guests to make a contribution during a paddle raise / fund a need. When you host events ... Read On >
fund a need
2019 Benefit Auction Statistics: How does your event rate?
Generally speaking, I'm not a fan of comparing the numbers of your benefit auction to other events. Results vary by region, guest capacity, the cause, the type of event, and other factors. Furthermore, unless you are able to see all of the data and how a charity is tracking its results, numbers can be misleading. Highly misleading. But on the other hand, many Auction Chairs are curious. They like auction statistics because they learn what others charge for tickets, for instance. Or how ... Read On >
Who should you believe — the benefit auctioneer, the auction software company, the consignor?
Have you seen memes like this? There are many variations referencing different professions. It reminded me of a conversation I had with a medical doctor at a fundraiser this summer. I was working on behalf of the Leukemia and Lymphoma Society. The doctor and I were talking about changes in her job. Patient consultations are different than just a few years ago. To paraphrase, she said: "People are more informed, but on the flip side, some think that spending a few hours in front ... Read On >
The importance of subtitles for Fund a Need videos
I want to talk about the importance of having subtitles on your Fund a Need video. Subtitles aren't just useful for foreign audiences or those hard of hearing. Here's what happened last week and why I'm sharing. One of my clients runs a Foundation providing money for disaster relief. When a disaster hits some part of the world, the Foundation sends money to a local partner -- an on-the-ground nonprofit that funnels the money directly to those affected. The size of the disaster is ... Read On >
Fundraising thermometers are overrated for Fund a Needs
There, I wrote it. I'm entirely unimpressed with fundraising thermometers when used during Fund a Needs. Thermometers were rolled out with great fanfare from the auction software vendors who created them. As proceeds pour in, donations are tracked against the goal. Guests see it play out on a screen. Vendors like to say the tool boosts audience engagement. But does it? At a school auction meeting last month, the hired auction checkout guru asked if I wanted to use it. "The school is ... Read On >