My team recently fielded a question by LinkedIn reader Ed in Oklahoma City. Ed was curious about how he should display a couple of flags he'd procured. He would be selling them in his benefit auction. Each would likely go into a separate package, but could be sold individually. He wanted ideas. "A folded flag doesn't seem too appealing to me," he wrote. Well, it might not be appealing. But that's how most are sold. Typically flags are folded and stored in a triangular wooden case
Having watched auction guest behavior at hundreds of benefit auctions, I can say with conviction that this color works like magic, drawing bidders in to have a closer look.Learn more about this mysterious hue in this week's podcast.Listen to the podcast below.
Ah shucks. I shot this video right before Valentine's Day but we didn't get it posted in time. No big deal. Though I reference Valentine's Day, the marketing concept I'm teaching works for other holidays, too. Mother's Day, graduation, Christmas ... any holiday, really. (This will all make sense when you watch the video.) Remember: It's not just about getting great items. It's about MARKETING them. So in this video, you'll hear about some silent auction ideas for benefits as it relates to
My post this week is about your silent auction tables and the BEST color to put on them. It seems to be everyone's favorite color. And it's a perfect time for me to share this insight, as next week is Valentine's Day, which is a popular holiday for the giving of jewelry. (This will all make sense in one moment!) Have you heard this phrase? - "People will find the bar on the 5th floor of a 2-story building." My observation is that after finding the bar at your gala (and munching on an
At a school auction this past weekend, my client engaged in what I call "Sticky note marketing." They used the concept to better market the jewelry in their silent auction.Listen to the podcast below.