This is Part 2 of a 2-part series examining how missing information on silent auction descriptions costs you donations. Read Part 1 here. My floor team are outstanding sales support in any auction. They find an item and work it until it has bids or they've sold it outright to a guest. But if a silent auction description is lacking key information, my sales reps must leave their post to find someone in the marketing department who knows about this item and can provide the missing ... Read On >
descriptions
How to write your silent auction descriptions to make more money – Part 1
This is Part 1 of a 2-part blog on writing silent auction descriptions. Part 2 is here. =================== If you're wondering why some items in your silent auction just aren't getting the bidding activity you expected, re-read your silent auction descriptions. In almost every silent auction my company attends, we spend some time researching items to find out details. Critical information is often missing. Until that information is known to the guests, they won't bid. Here are ... Read On >
Silent auction item descriptions inspired by movies, like “Julie & Julia”
Using popular movie titles in your silent auction item descriptions is one way to grab some eyeballs. I saw that trick used this past weekend at a gala. Julie & Julia was released in August. I liked the movie. It's generally received positive reviews. This charity capitalized on the vibe and good feelings of the movie by writing "Julie & Julia, Part 1" in the silent auction header description of a French cooking class. In the Washington, D.C. area, L'Academie de Cuisine is a ... Read On >