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Fundraising gala auctioneer Sherry Truhlar

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descriptions

Dec 05 Live auction phrase in catalog

Is it a “LIVE” auction, LIVE auction, or Live Auction?

My bilingual and multi-lingual friends are quick to point out that English isn't the easiest language to learn. Here's one example of how language oddities can confuse even the best auction planners. ==================== Back in 2012, I received this email from a Chicago hospital foundation team member. When I refer to a “LIVE” auction in printed materials, I always put “LIVE” in quotes so that it is not misread as LIVE – the verb for to exist.  My supervisor does not like the quotes ... Read On >

Jun 05

Three ways a Los Angeles auction incorporated high-end wines

Welcome to wine week! Every post this week ties to alcohol. Here's the post explaining why. A few benefit auctions I conduct each year aren't known as wine auctions, but they have such a stellar collection of wine available that the lots could easily be sold in a wine auction and fit right in. This Los Angeles, CA gala is one such event. In fact, the ~300 guests aren't just treated to great wine lots in the auction, but they get to enjoy exquisite wines in several ways throughout the evening.  ... Read On >

May 26 Live auction packages text from front of fundraising auction catalog

Which sells better? Two different descriptions from identical auction packages

An identical item was sold in two different D.C. charity auctions in different years. Of the two item description examples, which do you prefer? (I changed the donor's name.) ================== Don’t Fake It, Make It Private cooking class for 10 at the acclaimed ABC Cooking School You and 9 guests will be guided by your chef instructor in creating a fabulous three-course meal. From 'Classic French Cuisine' to "Sushi' and 'Summertime Smoking and Barbecue,' the reward is yours when you sit ... Read On >

Jun 24

Ban catchy titles in your silent auction displays

Years ago, when I was new to D.C. and searching for a job, my friend (a human resources professional) and I hysterically laughed as we took turns verbally reading job descriptions in The Washington Post. We'd substitute the language of the job posting with what we believed was the true intention of the post. In other words, we did this: Job description language What that really means Seeking dedicated employee  = expect to stay many late nights Creative work ... Read On >

Mar 08

How to write your silent auction descriptions to make more money – Part 2

This is Part 2 of a 2-part series examining how missing information on silent auction descriptions costs you donations. Read Part 1 here. My floor team are outstanding sales support in any auction. They find an item and work it until it has bids or they've sold it outright to a guest. But if a silent auction description is lacking key information, my sales reps must leave their post to find someone in the marketing department who knows about this item and can provide the missing ... Read On >

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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