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Fundraising gala auctioneer Sherry Truhlar

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decor

Oct 07

Fundraising auction tips: The simplest decor idea on the planet

Maybe you don't WANT an auction theme. It's not your style. Maybe it seems like too much work. But still, the idea of nothing on the gala tables or silent auction areas seems UNfestive. What to use? I worked at three auctions this past weekend. Two of them were for schools and one for a nonprofit. One of the schools utilized a tactic I've seen often used at nonprofit galas that didn't have a specific theme.  The school decorated the tables with glass beads in colors befitting of their theme ... Read On >

May 07 Oversized balloons at benefit auction

Auction decoration ideas: Elegant (yes, elegant) balloons

I don't like to write about auction decoration ideas. If it doesn't make you money, I'm less inclined to spend time educating you on it. And rarely do auction decorations make you money. But many of the volunteers on your benefit auction committees LOVE talking about decor, don't they? They get excited planning the colors ... considering the centerpieces ... thinking of ways to incorporate fun elements. It pains me that your budget for the decor may grow out of control. (It's so much smarter ... Read On >

Jan 02 benefit auction centerpieces - emerald

Making other colors green with envy, Emerald is chosen as 2013’s official color

If you're tiring of traditional benefit auction themes, one option is to bypass the obvious choices and go with a color. For instance, emerald. I'm talking about PANTONE® 17-5641 TCS Emerald: the official color of 2013.  (You say you didn't know there was an official color? I didn't either, until 2011.) Pantone describes the color as "“Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony." Two other words they used to evoke imagery ... Read On >

Dec 17 silent auction tips bow on food

Silent auction tips for November and December? Stick a bow on it.

One of the natural advantages of hosting a silent auction in the late fall (think October through December) is its proximity to December. December is the monster month when it comes to gift giving. Many of us are thinking about buying gifts for people we care about or considering buying small gifts to have on hand for "emergencies." (Nothing like quickly throwing a gift into a festive bag when you need a last-minute item. When friends invite you for dinner, or that random office party or ... Read On >

Jun 01

VIDEO: Hello Honeysuckle! 2011’s official color packs punch in a benefit auction theme

Wow, I didn't know there *was* an official color for the year. But indeed there is, according to Pantone. The new color has been released. It's "Honeysuckle." If you're seeking a fresh color for benefit auction themes, take a look at these ideas. Watch the video below. ... Read On >

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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