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Fundraising gala auctioneer Sherry Truhlar

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Aug 09 benefit auctioneer Virginia Sherry Truhlar

Sherry takes 1st runner up in Virginia State Champion Auctioneer contest

It's been three years since I last competed in the Virginia Auctioneers Association (VAA) State Champion Auctioneer contest. In 2009 I took 3rd place (2nd runner-up, as they say).  You can see photos from that event here. Since then, I'd not entered the contest. In part, I've been busy growing my business. But another reason was that I hated the heat. The facility -- though very nice and the owner always arranged for this awesome BBQ -- wasn't air conditioned. There I'd be, in a light wool ... Read On >

Sep 07

VIDEO: Benefit auctions versus online non-profit contests: Where’s the big payoff?

There has been a plethora of online contest for nonprofits recently. "The most votes wins $10,000 for your charity," is the standard approach. But beware of the staff time involved in drumming up support for votes. As volunteers and staff are pulled away from working on benefit auctions to instead driving votes online, the auction - which offers you a guaranteed income - suffers. Watch the video below. ... Read On >

Aug 20

NYC benefit auctions – Prepare your entries for Style Awards

BizBash is now accepting online entries for the 2010 New York Event Style Awards.  If you're running any benefit auctions in the city that never sleeps, get into gear. The deadline is September 24, 2010. Just last Wednesday the finalists for the Windy City awards were announced. I spotted a few Chicago charity auctions among the group. Now I'm hoping to see some stellar submissions from NYC benefit auctions, too. The online entry form claims to be easy, so head to BizBash New York's website ... Read On >

Aug 11

Congrats to the 2010 finalists for BizBash Chicago Event Style awards

In July, I alerted readers to the call for entries for applying for the BizBash event awards in Chicago. Congratulations to the finalists. There are several nonprofit and associations listed, even in the traditional categories– huzzah! Some of them even had a live or silent auction as part of their gala. Based on my observation of the Washington, D.C. awards, BizBash has traditionally favored event "glitz" over event "financials."  Large glamorous fundraising events seem to earn more kudos ... Read On >

Jul 12

Benefit Auctions v. Online Nonprofit Contests: Where’s the payoff?

Recently a number of my benefit auction clients have been participating in online contests for nonprofits. Most of them are not feeling "warm and fuzzy" when the contest ends. "Don't even mention the word "Pepsi" to me," said one, who was exhausted after coming *that* close to winning thousands in the Pepsi Refresh challenge, only to lose by a handful of last-minute online votes to a competing nonprofit. Then she said something I've also heard from others: "With so much time having been ... Read On >

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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