A few years ago I worked with an American Heart Association chapter located in a less populated area. Because of their size and budget differences, they approached their gala differently than the larger chapter I worked with in Washington, D.C. To conserve money on design and printing, they collaborated with two other regional AHA chapters. All three used the same gala theme each year in their respective locations. The marketing materials, forms, and even some decorative pieces of the ballroom
Here's a change for your charity auction catalog: Forego the traditional binding and opt for a ring.One of my client's - a school benefit auction committee - tried an experiment with its catalog. Instead of opting for the common binding, which is often staples or a plastic spiral binder, the committee decided to use a ring.The thinking was that the catalog would be easier to carry. A guest could loop the ring around his finger and still hold a beverage of choice while milling through
One of my Florida clients was tired of the traditional school auction catalog binding. They decided to try something that offered more glam.In this podcast, you'll learn what they liked and disliked about using a "ring" to hold the catalog together.Listen to the podcast below.
Committees often debate as to whether it's a good idea to reveal the auction item values in a catalog. Some people fear it might suppress bidding. In this video, learn what I've been taught is the correct approach. Watch the video below.
It's a big question: Will bidders bid more or less if they know the value of an item before they start bidding? I talk with many committees who debate as to whether they should print the auction item values in their catalogs because they wonder if it might psychologically affect the guest's perceived value of an item.Listen to the podcast below.