Note to readers: I recently wrote this article for Charity Golf Events newsletter under the title, "Silence Doesn't Sell. Charity Auctions Need Sound Systems." Enjoy! Growing up, I remember an advertising slogan used by Coty perfume. “If you want to capture someone’s attention, whisper.” You might attract a lover with that approach, but you’ll never attract a bidder at your benefit auction. Auctions require a professional sound system that enables the auctioneer’s voice to be heard with ... Read On >
Audio/Visual
An auction lighting idea for the do-it-yourselfer: Gobos
Lighting can make a stunning difference in the ambiance of your benefit auction. But if an auction lighting company isn't in the budget, there might be elements that could be managed by an enthusiastic volunteer. I'm not suggesting it would be easy or ideal, but I've no doubt there are some volunteers out there who like to dabble and play. And if I provided an idea what could be done with lighting via this blog post, that might be all of the encouragement you need to get started. So that ... Read On >
Charity Auction Tips to Conquer a Loud Crowd
When I visit with some organizations about their auction fundraiser, they insist that their charity auction crowd is unusually loud. "Sherry, we can't ever get them to pay attention," one will say. Or, "Our crowd likes to party." Pardon the expression, but to that I'll respond in a common phrase my Dad uses: "Well no shit, Sherlock." Your guests view the charity auction as a party. Good parties tend to be loud. For your guests, charity auctions are celebratory events. A portion of them ... Read On >