Welcome to wine week! Every post this week ties to alcohol. Here's the post explaining it. Last month I headed to Texas to work with the Amarillo Symphony Guild at Vintage Amarillo, the organization's fundraising wine auction which supports symphony programs. And how cool is this -- I made the paper! From our outfits, you can likely gather that it was a 1920's theme. You know why I like working as a wine auctioneer? Wine is one area I have to study in depth, and I love learning. The wine ... Read On >
auctioneer
How a binder can make auction donors feel special
I've been racking up the airline miles working auctions nonstop for the last few weeks. Wisconsin, California, Tennessee, Kentucky, Florida, DC, Maryland, Virginia, and other states have been on my itinerary ... sometimes more than once. The constant go-go-go- has been exhausting, but the advantage of all that travel are the new ideas I pick up along the way. Today's tip is a nice touch from a classy Iowa gala I worked recently. If your benefit auction includes a live auction, somebody is ... Read On >
BAS: The letters after an auctioneer’s name
My email signature is as such: Sherry Truhlar, CMP, BAS, CAI If I was so inclined, there are other initials I could use after my name, too. I've got a couple of bachelors degrees, a masters degree, and other certifications in addition to those three listed. Yet these three are only the designations I write with any regularity. I think it's because I must pay a fee to use them each year. I feel compelled to "get my money's worth" out of them. As it turns out, one of the questions ... Read On >
11 pointers to selecting a benefit auctioneer
I've recently been hearing a string of complaints from auction planners dishing on their benefit auctioneers. How s/he read every word (or totally ignored) of item descriptions. “And he doesn’t read well,” she added. How s/he was unfamiliar with the details of the packages, even though the auctioneer had the information in advance. “We even went through each item,” the Development Director sputtered. How s/he sells too quickly. “We worked with him for three years, and he still ... Read On >
How to choose a benefit auctioneer by understanding one of their marketing tactics
In a couple of weeks, you can learn how to negotiate with an auctioneer in this live Easy First Auctions course. But before starting your negotiation, you've got to select an auctioneer. This article examines one marketing tactic an auctioneer may use to sway your opinion. ++++++++++++++++ Have you ever heard of any of the hubbub over truth-in-advertising cases? There’s no shortage of stories. Taylor Swift’s Cover Girl ad was pulled when it became known that the mascara she was wearing ... Read On >