Using popular movie titles in your silent auction item descriptions is one way to grab some eyeballs. I saw that trick used this past weekend at a gala.
Julie & Julia was released in August. I liked the movie. It’s generally received positive reviews.
This charity capitalized on the vibe and good feelings of the movie by writing “Julie & Julia, Part 1” in the silent auction header description of a French cooking class.
In the Washington, D.C. area, L’Academie de Cuisine is a well-known culinary school. Professional chefs and amateur cooks can take classes there. Its founder, the elegant Chef Francois Dionot, is gracious with donations to area charities.
Sometimes I’ll see his cooking classes (like the one in the photo) for sale in the silent auction. Other times Chef Dionot himself will donate a dinner prepared by him, which is always a live auction item.
Although this auction donation is always popular with the crowd regardless, I liked the approach this nonprofit took by tying it to something currently in the news.
What item are you including in your silent auction that is a repeat donation?
Maybe there’s a way to spice up the description with a popular movie title to get guests to do a double-take on the bid sheet.
Bonsoir, mes amis.