This course is the insider’s guide to the “risk-free package” industry, revealing how to score priceless experiences at BETTER rates.
Here’s what you’ll learn:
- What is travel consignment.
- The 5 categories of consignors, so you can better identify if their offerings are reasonable for your budget, appealing to guests, and useful to your net goals.
- How to compare the pricing models used, and learn model best serves your needs.
- Who offers the best deals, depending on your goals. (E.G. “Want Napa ? Call XYZ. Need a cheap family-friendly package? Reach out to ABC.”)
- How to use consignment in new creative ways, even if you’ve never used it before, or if you’ve had a prior bad experience. (Regardless of whether you have a silent-auction-only, live-auction-only, raffles-only, or Fund a Need-only event, you can leverage consignment.)
- How to sell consignment so it feels fair to guests. It’s OK to be transparent; you don’t want it to be awkward for your guests.
This course is for you if…
- Your nonprofit uses consignment, but has been working with 1 or 2 consignors because that’s all you know.
- Your nonprofit has never used consignment because the packages were too pricey to be a realistic option.
- You don’t have plans to use consignment, but you’re working on a fundraising auction and want to understand the industry, just in case this information could come in handy.
Here’s what I’ve observed:
- Many nonprofits already using consignment in their auctions are paying too much for consigned trips and experiences. Some “priceless” experiences are not rare, but are instead widely available commodities. Nonprofits willingly pay $300 to $1500 more than they need to because they don’t know other consignors are offering identical trips.
- If you’re already using consignment in your auction, there’s a good chance you are using the wrong vendor for your event size. And it’s probably because you only know of one or two vendors.
- If you’re not using consignment in your auction because the trips are too expensive and your bidders can’t afford to pay a lot of money, then you don’t realize the breadth of competition in the industry. I’ve done the research – there are price points that allow even the smallest auctions to have a shot at raising a lot of money.
- Some nonprofits don’t know of all the ways they can use consignment to make their event fresh.
A note about the focus area
We’re addressing consignors working in the travel and one-of-a-kind experience (e.g. award show or concert tickets) space. We don’t cover consignors offering jewelry, art, sports memorabilia, signed celebrity guitars, etc.
What you’ll get:
- 73-minute audio recording (.mp3 format)
- Presentation slides (.pdf format)