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You are here: Home / Consulting / Consulting: Two Hours of Tweaking Touches (2 hours)

Consulting: Two Hours of Tweaking Touches (2 hours)

$390.00

SKU: 41 Categories: Consulting, Service
  • Description
  • Reviews (4)

Description

Note:  The first 15 minutes of every consulting engagement is devoted to Sherry asking questions about your event in order to understand the existing fundraiser.

If your committee wants to weigh in with alternatives on a subject, two hours allows for more interaction.  It gives time for in-depth responses and time to explore alternatives.  Topics like sponsorship programs and audience development techniques would fit into this time slot.

Examples of past topics:  Incorporating a mobile bidding processes.  Properly setting up a Fund a Need, from what to say on stage to collecting the money with ease.  A complete email marketing strategy.  Building a sponsorship strategy.

Format:  Telephone or webinar.  Must be used in one 2-hour period.

Best for:  Beginner to experienced committees.  Though we can spend the time necessary to teach some ‘auction basics,’ you’ll get the most from this package if you have some auction experience.  There’s not enough time to teach complete auction systems.

Reviews

  1. Maria Emanuel – February 16, 2017

    On behalf of our auction team, I wanted to thank you for meeting with us last night. We enjoyed your talk on procurement and we are fired up and ready to go after your ideas.

    This morning we got the PTA Chairs to approve the software agreement. I believe we can pay the full cost of the software with sponsorships. Well, as of this morning we have two more sponsors for our auction webpage. I didn’t even have any printed materials to show people—but they were willing to support our cause. We are all ready to take this auction to the next level!

    Maria Emanuel, Auction Co-Chair 2010
    Key Elementary School (Washington, DC)

  2. Andrea Del Vecchio – February 16, 2017

    Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year!

    The evening went off without a hitch (we heard a lot of “best auction ever!”) and there are plenty of examples where your consulting advice paid off. Here’s just one, which I think you’ll be very happy about:

    The condo in Florida went for $350 in our online auction last year. This year, our auctioneer sold two weeks totaling $1,550. That’s a $1,200 gain right there. Hiring you was the best decision our committee made.

    Andrea Del Vecchio, Auction Co-Chair
    Oyster-Adams Bilingual School (Washington, DC)

  3. Patty Whelpley – February 16, 2017

    Our non-profit gave Sherry Truhlar the challenge of a lifetime when we asked her for a consultation last spring.

    Our event is designed to raise money for our OB-GYN practice that sees any patient regardless of income or insurance. Forty percent of their patients are crisis pregnancy patients that have nowhere to turn. Over $500,000 is given away in “free” care every year but our gala is raising only about $250,000. Our gala is run fully by volunteers, many of whom are pregnant or have little ones filling their days. We know that every dollar we raise goes to these poor women so we are very stingy about our costs.

    Someone told us that meeting would Sherry would be worth the money and bring us great ideas for making more money so we finally agreed to try a consultation with her. As the Gala Chairwoman, I was especially nervous about this meeting – would people be upset that we spent this money just to “talk” to someone?

    The Challenge! We asked Sherry to meet with 10 of us and cover two pages of questions in her minimal consultation timeframe. We also had 15 kids and babies running, yelling and pulling us away from the table as she talked. At times, it was so loud in the room that we had to lean in to hear her. Our biggest concern was to find a software program that would fit our auction needs. Another was how to make our auction fun without it feeling corny. Imagine two pages of questions of this depth!

    Sherry won the challenge. She popped through the questions with the ease and speed of – well – an auctioneer! She was able to stay on focus despite the kiddie chaos and gave us many good ideas without pressuring us into any one direction. She was friendly, likeable and able to pull lingering topics back on task with professional ease. We especially liked that she didn’t try to upsell us or make us feel bad for not having her as our auctioneer. When the meeting time came to the end – our two pages of questions were checked off. We were fully out of questions. Wow.

    After she left, we all felt like we had certainly gotten our money’s worth. We were full of information, enthused with ideas to try and happy that Sherry was able to meet our challenge. We all agreed that, if she could handle a meeting like this in a room of screaming kids, she would be a great auctioneer for us someday. Meanwhile, we knew that we had a friend and a valuable source on our side who could pass our test. Thanks, Sherry!

    Patty Whelpley, 2012 Chairwoman
    Divine Mercy Care (Fairfax, VA)

  4. Michelle Keffer – February 16, 2017

    Sherry, I just wanted to drop you a note to let you know that your advice during our consultation call last February really paid off! Our Galleon Party and Auction event was last Friday (April 2012) and we increased our gross profit by $34,000 this year. Our event really turned a corner this year and we have received many positive comments from our guests about the changes we adopted. It is true, small changes can have a dramatic impact on the income from your event.

    Five years ago our event was generating a net profit of around $30,000. We’re projecting a net income of around $70,000 this year so thank you for your great ideas and resources!

    Michelle Keffer, Coordinator of Events and Annual Appeal
    Columbus Catholic Schools (Marshfield, WI)

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick

Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)

Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)

Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)

I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)

If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member

The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee

We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)

2012 Oakcrest Anne and CarolinaSherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

Aren’t KK and Michael a cute couple? PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiIHNyYz0iaHR0cDovL3JlZGFwcGxlLmV2c3VpdGUuY29tL3BsYXllci9NakF4TWkxSGRXVnpkSE10UW5Wc2JHbHpMVXRMTFdGdVpDMU5hV05vWVdWc0xVcHZjMlZ3YUM1dGNEUT0vP2NvbnRhaW5lcj1ldnAtV0JBVTkwTlVBUyI+PC9zY3JpcHQ+PGRpdiBpZD0iZXZwLVdCQVU5ME5VQVMiIGRhdGEtcm9sZT0iZXZwLXZpZGVvIiBkYXRhLWV2cC1pZD0iTWpBeE1pMUhkV1Z6ZEhNdFFuVnNiR2x6TFV0TExXRnVaQzFOYVdOb1lXVnNMVXB2YzJWd2FDNXRjRFE9Ij48L2Rpdj4= They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

Staci Meruvia 150 ptYou have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … Read The Rest “Staci Meruvia”

Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” 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 The following… Read The Rest “Geri”

Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiIHNyYz0iaHR0cDovL3JlZGFwcGxlLmV2c3VpdGUuY29tL3BsYXllci9SM1ZsYzNRdE1qQXhNUzFPU0ZOUVEwRXRTWEpsYm1VdWJYQTBMVEU9Lz9jb250YWluZXI9ZXZwLTVHMlVHQlFGN1YiPjwvc2NyaXB0PjxkaXYgaWQ9ImV2cC01RzJVR0JRRjdWIiBkYXRhLXJvbGU9ImV2cC12aWRlbyIgZGF0YS1ldnAtaWQ9IlIzVmxjM1F0TWpBeE1TMU9TRk5RUTBFdFNYSmxibVV1YlhBMExURT0iPjwvZGl2Pg== “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal… Read The Rest “Irene”

Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

Cynthia Steele Vance_150X180As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)

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