Don’t jump the gun … there are MANY types of raffles. Selecting the right one to complement your auction, the event’s style, and your guests’ wallets is a bit of an art form. Not all raffles are perceived the same, nor do they all raise the same amount of money.
Yet adding a raffle to your auction (or any of your fundraisers, for that matter) will garner you anywhere from a $100s to $1000s of extra dollars.
As far as raising funds goes, raffles are relatively “easy money.” (Why do you think so many groups conduct them?)
Just as importantly, raffles often attract those guests who had no intention of giving you any other donations!
Some raffles appeal to a segment of your population who would otherwise be unlikely to donate to your cause. That means if you structure and organize the raffle properly, these are NEW donors you can cultivate.
There are pitfalls, of course.
Some states don’t allow nonprofits to conduct raffles. Other municipalities allow them, but the paperwork or rules are so cumbersome, they aren’t worth the hassle.
(I’ll not be educating about raffle laws. You should research laws regarding your own area.)
Here’s what I’ve noticed at auctions around the country:
- Properly chosen and executed raffles are EASY TO ADMINISTER and EARN THOUSANDS (or hundreds, depending on the scale of your event).
- Haphazardly chosen raffles SUCK UP YOUR TIME, DEMAND A CADRE OF VOLUNTEERS, and offer MEDIOCRE returns.
Auctions themselves are already SO MUCH WORK, I’m not a fan of having a client implement a raffle UNLESS that activity is going to gracefully and seamlessly complement the auction. There’s no reason to do it otherwise.
Like Dad says, “There’s no point in doing it unless you’re going to do it right.”
But boy, when you “do it right,” the results can be breathtaking, like these clients experienced…
- With enormous hesitancy, a small school in Virginia instituted a new raffle and raised an unbelievable $4700. (How funny that they were ready to cancel the entire activity just 4 days prior to the auction. I convinced them to stick with it.)
- A California nonprofit raised a whopping $7900 in 90 minutes, after only deciding to implement this new concept a few days prior to the event itself.
- A nonprofit in D.C. adjusted their raffle and saw guests swarm to buy $50 tickets, ignoring their $20 options. Furthermore they had great results, despite many volunteers not showing up to work.
- A school in Maryland was faced with a “weaker” auction four years ago. They were convinced they’d have lower revenues due to their less attractive items. I suggested they try a raffle, despite having only two weeks to promote and sell it. Not only did they raise $5,000 that year, the raffle grew to $7500 in Year #2 and has since raised $10,000 for them in the following years.
- After implementing some Raffle Booster™ ideas, a school SOLD OUT of their tickets (a rarity for them), landing them with $10,000.
- A nonprofit in Indiana changed their raffle to incorporate a Raffle Booster™ idea. Guests jumped to buy the most expensive tickets offered ($20), bypassing the more affordable $1 and $5 chances.
- A Virginia school regularly raises $20,000 – selling out every ticket offered – on a raffle that uses two time-tested techniques.
You know what many of these changes are all about?
Raffles are about taking a chance. Gambling.
Gambling taps into HUMAN PSYCHOLOGY.
(It’s a lot like bidding in a live auction. If you want your pulse to quicken, bid in a live auction. “Auction fever” is a real thing … very quickly you’ll start to get a sense of how human psychology works.)
Unless you’ve got a PhD in human behavior, you’re going to want help figuring out this “raffle psychology thing.” Because the truth is, when it comes to selecting, structuring, and selling a raffle, there are more than just a few elements to know.
Here’s what you’ll learn:
- My four Raffle Boosters™ that help you SELL MORE TICKETS, MORE EASILY, for MORE MONEY.
- SPECIFIC “ENTRY” PHRASES to give to your shy volunteers. These are great openers to conversations, so they feel confident approaching strangers and getting guests to buy. (These “pick up lines” are stolen from my own professional sales team.)
- Which raffle is best for YOUR auction? (This is a biggie. It’s like wearing a well-fitted garment. When the dress fits your body to a tee, you look like a knock-out. Well, when you have the right raffle for your event, it’s easier to sell the tickets.)
- The one raffle you should NEVER, EVER CONDUCT at a well-planned auction. (Sadly, it’s reached epidemic proportions at many galas, especially those happening east of the Mississippi).
- Variations on common raffles … the good ideas and the ones not worth the effort.
- Photos showing ideas on how to MARKET YOUR RAFFLE so you feel confident that you’ll get the results you want.
- The BEST ITEMS to raffle. Some items will make you more money in an auction sale, so we don’t want to touch those! Other items were born to be raffle prizes.
Here’s what you’ll receive in the mail:
- A DVD of the webinar (runs 1 hour, 46 minutes)
- A Companion Guide (110 pages). Includes a paper copy and transcript of the presentation, opening sales lines to give to volunteers to promote sales, and a ticket recording form.
To get the most out of this webinar, know this:
I’m an expert in benefit auctions. I’m NOT an expert in the thousands of state and local laws affecting raffles. Therefore, do some research beforehand. Can your organization legally conduct a raffle? What kinds?
I share great ideas, but I don’t know if they are legal in your corner of the world.
Who should attend?
This is for you if you’re involved in running a fundraising auction … or possibly just a fundraiser. Raffles can be used to raise cash at a number of different types of fundraisers, even if no live or silent auction is part of the event. Although some of the ideas I share will ONLY work at an auction fundraiser, many of the ideas will boost raffle proceeds, regardless of the type of event.
What you might not know about your presenter:
Benefit auctioneer Sherry Truhlar consults with dozens of clients each year whereby she teaches tricks to improve revenues … but doesn’t even work at their event. As an expert in benefit auctions (and not just a bid-calling auctioneer), she offers special insight into the mechanics of what makes elements of a gala — like a raffle — successful.