Ever notice how much more you’re willing to pay for something when you’re emotionally attached to it?
When it comes to big bids at your auction, hand-crafted artsy items – especially those made by children – can be some of your highest sellers.
School auctions use this emotional tie to great advantage. A school will have a class or grade work together to create a single art project that sells for hundreds – or even thousands of dollars – at the auction. The parents fall in love with their child’s work and bid against others to buy it.
We call these “Class Projects.” I’d be hard pressed to recall too many of them that have sold for much less than $100. (Even the less attractive ones.)
Even though schools have traditionally sold class projects, nonprofits benefiting children are also using them. Art projects have been sold at auctions benefiting homeless shelters, cancer / grief camps, and performing arts groups. (I talk more about how to do this in the presentation.)
The quality of the project can dramatically affect the sale price.
Offering an original, attractive project is key, but it can be a struggle to think of something.
Selling the same thing year after year isn’t ideal for sales.
It also makes your auction boring to browse.
And it’s certainly boring for the adults leading the effort.
This webinar offers you loads of ideas for projects to counter boredom.
Whether you’ve been selling projects for years or are just getting started, you’ll discover rare finds.
What you’ll learn:
- Ideas! You’ll see photos of 100+ different auction class project ideas from galas around the country. (You’re bound to get some fresh concepts.)
- Pricing strategies for projects, whether sold in the live auction or silent
- Excellent projects for “older kids” (Grades 6, 7, and 8), which are often harder to think of
- Vendors to call. Some create “digital” projects, in case you lack onsite artistic help
- From “just OK” to excellent of the same idea, to understand what glams up
- Nonprofits will learn how to advertise the project so it conveys your mission and melts hearts
What you’ll receive in the mail:
- The recorded live DVD (80-minutes)
- The Companion Guide (98-pages). This includes a hard-copy of the slide show with 100 ideas and photos, 25 additional ideas of projects you could create (these don’t have photos, but you’ll get clear descriptions), AND a vendor list of companies often tapped to do the final assembly of these class projects.
- Note: The Guide is perfect for sharing. Mark the ideas you like best and then show your committee / teachers.)
Here is a “sneak peek” of the webinar:
Are projects hard to create? Should we do them?
Have you ever put together a puzzle and not had the box top photo showing the finished picture? It can be a nightmare experience … long and painful.
Designing one of these projects can be like that. Slow and painful. Especially if you’re trying to communicate to other adults what you think the end project should look like. It’s like you need to channel your inner Martha Stewart or you end up saying what I hear my clients say:
“The adult leading the projects this year just wasn’t as good as the woman last year. So the projects aren’t that great.”
But when you’ve got a photo to serve as your guide, you’re off to the races!
- Everyone is on the same page, in an instant. Design time is cut in half.
- Deciding which project is most suitable is a quicker process.
- It’s easier to get volunteers to lead the project because – with a photo – the idea isn’t so esoteric.
That’s the beauty of having a bunch of ideas to select from. It’s not about trying to describe what you want to do … it’s about showing someone a photo.
Is this DVD for you?
This webinar is outstanding if you’re running a school auction (Pre-K through 8th grade). It will also be worth it for a nonprofit that partially or exclusively offers services for children — it can open up a brand-new revenue stream for you.
This webinar is not ideal for high school auctions that usually don’t offer class projects, or for nonprofits with no services (or few services) benefiting children.
What’s the investment?
I’ve just don’t recall many projects — even the most an unappealing ones — selling for much less than $100.
And in this webinar, you’ll get over 100 ideas.
So I did the math on the value just to give me an idea:
$100 minimum sale per project X 125 project ideas = $12,500
WHOA! $12,500 value!
Then I calculated what you’d make in your auction, if you sold 16 projects. (This would be typical for many schools.)
16 classes X $100 minimum sale per project = $1600
WOW! $1600 raised!
But seriously, I couldn’t charge $12,500 or $1600, even though a school could easily raise well OVER $1600.
So instead, you’re getting all these ideas (100) + a DVD + a hard-copy of the presentation + 25 additional written ideas …
…for the value price of $97.
In essence, the course pays for itself with one new project idea.