In your enthusiasm to grow your gala, you might decide to add in some activities to build your bottom line, like a raffle or a cash appeal.
What many fail to understand is that these activities add complexity to a gala. It becomes much harder to track who gave what.
Following up with these new donors is almost impossible, unless you’re using benefit auction software.
Unless you have a way to market to these donors again and again, your auction risks becoming a one-hit-wonder. You may or may not make more money, but you’ll surely not grow your donor base for the long-term.
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