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You are here: Home / Podcast / PODCAST: A dirty little secret about growing your benefit auction gala
Oct 25

PODCAST: A dirty little secret about growing your benefit auction gala

Sherry Truhlar Leave a Comment

In your enthusiasm to grow your gala, you might decide to add in some activities to build your bottom line, like a raffle or a cash appeal.

What many fail to understand is that these activities add complexity to a gala. It becomes much harder to track who gave what.

Following up with these new donors is almost impossible, unless you’re using benefit auction software.

Unless you have a way to market to these donors again and again, your auction risks becoming a one-hit-wonder. You may or may not make more money, but you’ll surely not grow your donor base for the long-term.

Listen to the podcast below.

 

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About Sherry Truhlar

Fundraising auctioneer and educator, helping schools and nonprofits plan more profitable benefit auctions. A prolific writer for her own blog and other fundraising sites, she’s been covered in The Beacon-News, Town & Country Magazine, The Washington Post Magazine, Northern Virginia Magazine, Wiley's Special Events Galore!, AUCTIONEER, and other publications.

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