PODCAST: A dirty little secret about growing your benefit auction gala

In your enthusiasm to grow your gala, you might decide to add in some activities to build your bottom line, like a raffle or a cash appeal.

What many fail to understand is that these activities add complexity to a gala. It becomes much harder to track who gave what.

Following up with these new donors is almost impossible, unless you’re using benefit auction software.

Unless you have a way to market to these donors again and again, your auction risks becoming a one-hit-wonder. You may or may not make more money, but you’ll surely not grow your donor base for the long-term.

Listen to the podcast below.