• Skip to primary navigation
  • Skip to secondary navigation
  • Skip to main content
  • Skip to primary sidebar
  • About
    • About RAA
    • Meet Sherry Truhlar
    • What makes us unique
    • Reviews/Clients
    • Press
    • Licensing
  • Contact
  • Client Login

Fundraising gala auctioneer Sherry Truhlar

  • Services
    • Onsite Auction Services
    • Virtual Auction Services
    • Fund a Need Experts
    • Consulting
    • Onsite workshops
  • Products
    • $10 Trainings
    • On Demand Webinars
    • Books
  • Speaking
    • Why Sherry
    • Keynote and Other Topics
    • FAQs
  • Blog
  • Free Resources
    • Virtual Gala Cheat Sheet
    • Auction Software Help
    • Newsletter
    • Auction Item Guide™
    • Blog
  • Store
You are here: Home / Administration / Is it a “LIVE” auction, LIVE auction, or Live Auction?
Dec 05

Is it a “LIVE” auction, LIVE auction, or Live Auction?

Sherry Truhlar Leave a Comment

Live auction phrase in catalogMy bilingual and multi-lingual friends are quick to point out that English isn’t the easiest language to learn.

Here’s one example of how language oddities can confuse even the best auction planners.

====================

Back in 2012, I received this email from a Chicago hospital foundation team member.

When I refer to a “LIVE” auction in printed materials, I always put “LIVE” in quotes so that it is not misread as LIVE – the verb for to exist.  My supervisor does not like the quotes around “LIVE” and says that when one sees it with the word AUCTION, one immediately reads it as LIVE (the adjective).  What do you think?  For clarity, is it OK to keep the quotes, or am I over-thinking this point?

She’s not alone in wondering.

On more than one occasion I’ve seen Auction Chairs differentiate the word “live” in some way — either via capitalization or in quotation marks.

====================

Here was my response.

When someone sells POLISH FOOD in their auction, is it written like “POLISH” FOOD it to differentiate it from someone who might like to polish off a plate of food at Thanksgiving?

And when the committee has a MINUTE SIZE 4 RING in the auction, how do you differentiate that from a 60-second minute?

And how do you differentiate between the lead sleigh dog for sale in the live auction, versus that heavy lead bowl in the silent auction?

Reading that, it makes me wonder how anyone masters English.  I’m glad it was my native tongue.

====================

As for our hospital foundation employee, she responded with this.

Touché!  Thanks so much.  I appreciate the difference in perspective.  Now I get to tell my supervisor that she was right!! Oh boy!!

In summation, I wouldn’t waste time worrying about whether capitalization or quotes is needed around the phrase.

 

 

Copyright © 2017 Red Apple Auctions Co. All Rights Reserved

About Sherry Truhlar

Fundraising auctioneer and educator, helping schools and nonprofits plan more profitable benefit auctions. A prolific writer for her own blog and other fundraising sites, she’s been covered in The Beacon-News, Town & Country Magazine, The Washington Post Magazine, Northern Virginia Magazine, Wiley's Special Events Galore!, AUCTIONEER, and other publications.

Reader Interactions

The magic words that get bidders to hand over their credit card at auction registration
How to sell date-sensitive item donations that can’t be sold at your auction gala

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

CONNECT WITH ME HERE

  • facebook
  • twitter
  • linkedin
  • pinterest
  • youtube
  • feedburner

home | auctioneering | consulting | free item guide | about

 

Red Apple Auctions Co., PO Box 6066, Arlington, VA 22206
Toll free: 888-474-0838 | Email: Info@RedAppleAuctions.com | Copyright © 2005 - 2024

 

Sherry Truhlar • Charity Auctions • School Auctions • Fundraising Auctions • Auction Galas • Benefit Auctions

 

Terms of Use · Privacy Statement