Over the last two months, thousands of spring gala chairs collectively sighed relief when they finally – FINALLY – found a new autumn date that worked for their chosen venue, caterer, auctioneer, and band. “We’ve postponed,” they told donors, “so we can gather together in person this fall.”
This is painful to type, but I don’t think your autumn event is going to happen.
Or if it does, it will be a washed out version of past years.
(I hope I’m wrong.)
I don’t know your unique situation, but for many fundraising auction galas with fall / winter dates, my advice today would be to make the decision to go virtual.
Virtual gala fundraisers are having great financial success. Furthermore, once you make a decision to “go virtual,” it decreases your stress. You can focus on one thing — creating a positive, fun, classy virtual auction event instead of trying to plan an in-person event with the cloud of uncertainty over your head.
Uncertainty like …
- What if there’s another shutdown and we must cancel at the 11th hour?
- What if people are nervous to attend our gala? Do we need a smaller venue?
- How can I ensure guests maintain a proper social distance?
- Is it even possible to keep people safe?
- Will people pay to attend, if we scale back the event?
- Will sponsors be as interested, if we have fewer guests?
This past weekend I recorded a video to share my evolving thoughts about the 2020 fundraising auction season. Watch it below.
I mention a free webinar in the video.
You can register; I’ll be demonstrating the use of Zoom webinar for a virtual auction event.