For 18 years, this small nonprofit in the remote southeast corner of Minnesota raised $3k to $5k in the annual fundraising auction.
In 2011, the woman in charge of that auction — Kathy Klotz — got serious. She realized her 90-item auction was too much work for too little reward. Her tiny nonprofit needed more funds to support student scholarships, and she had zero volunteers. Kathy started getting serious about her auction by educating herself about how to improve it.
Two years later, her auction raised $41,000. She went from a historical $4k to OVER $40k. Wow!
For the first time ever, her nonprofit closed the year with a SURPLUS in their scholarship funds account, thanks to the auction. And guests — for the first time ever — told her they couldn’t WAIT to come the next year. “It was so fun!” they said.
In the 15 minute audio clip below, benefit auctioneer Sherry Truhlar will interview Kathy about how she pulled this off. She’ll talk about …
- Changing from 90 silent auction items to a fraction of that
- Tweaking her mission call
- Developing her marketing
- Adding smaller giving activities
- A barely-noticeable change in a ticket price
- Other nonprofit auction tips …
If the above controls don’t work on your machine, click the button below and see if it works instead.
- Fabulous Fund a Needs DVD and workbook
- Rockin’ Raffles DVD and workbook
- The Profitable Auction Blueprint™ 8-week course – not currently available for purchase
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It’s not “hard” to run an auction, but there are MANY moving components. These products start the self-education process for you and your committee, enabling you to leapfrog to your next level of fundraising!