Ezine Archive

2022

Volume 14 | Issue 10 – May 17, 2022 When to close the silent auction
Volume 14 | Issue 9 – May 3, 2022 Is it a live item or silent? Plus, news & NFTs.
Volume 14 | Issue 8 – April 19, 2022 Released! The all-new Auction Item Guide
Volume 14 | Issue 6 – March 22, 2022 Advice for private school auctions in 2022
Volume 14 | Issue 5 – March 8, 2022 Ideas for COVID safety precautions at your gala
Volume 14 | Issue 1 – January 11, 2022 Foodie entertainment for your virtual gala

2021

Volume 13 | Issue 26 – December 28, 2021 This Tik Tok-styled video was in my archive
Volume 13 | Issue 25 – December 14, 2021 What to do NOW, to make auction procurement easier in 2022
Volume 13 | Issue 24 – November 30, 2021 ~~Trends~~ Changes to 2022 auction galas
Volume 13 | Issue 22 – November 2, 2021 How to share your story at the gala
Volume 13 | Issue 19 – September 21, 2021 Why item research matters (EG: Far Niente wine)
Volume 13 | Issue 18 – September 7, 2021 Taking virtual bids at a hybrid gala, & stripping
Volume 13 | Issue 17 – August 24, 2021 Warm hands of love; cold hands of death
Volume 13 | Issue 16 – August 10, 2021 Comparing virtual vs in-person galas
Volume 13 | Issue 15 – July 27, 2021 Hybrid AV tips & tales from my first hybrid gala.
Volume 13 | Issue 14 – July 13, 2021 Auctioneer’s conundrum: serving 2 audiences well
Volume 13 | Issue 11 – June 1, 2021 The family doctor | Voici, hybrid galas
Volume 13 | Issue 10 – May 18, 2021 A surprise visit, school auctions, & that time I refunded a client
Volume 13 | Issue 9 – May 4, 2021 May flowers! And a big word alert – latency.
Volume 13 | Issue 8 – April 20, 2021 Eyeglass frames. And running your own (auction) race.
Volume 13 | Issue 7 – April 6, 2021 Cicadas. And forecasting virtual gala auction revenue.
Volume 13 | Issue 6 – March 23, 2021 NCAA brackets. And the Best of Live raffle.
Volume 13 | Issue 5 – March 9, 2021 The big push at the end to drive attendance
Volume 13 | Issue 4 – February 23, 2021 This pandemic auction item is here to stay
Volume 13 | Issue 3 – February 9, 2021 Zoom vs 1-screen solution virtual galas
Volume 13 | Issue 2 – January 26, 2021 EZINE: Masters and Disasters
Volume 13 | Issue 1 – January 12, 2021 EZINE: Hybrid events and the 2021 year

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick

Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development

St. Joseph Academy Catholic High School (St. Augustine, FL)

Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator

St. Henry District High School (Erlanger, KY)

Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement

The Academy of the Holy Cross (Kensington, MD)

I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development

Oak Hill School (Eugene, OR)

If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda

2016 NYUMBANI Board member

The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee

We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events

The Ivymount School (Rockville, MD)

Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year!… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, …… Read The Rest “Staci Meruvia”

Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following… Read The Rest “Geri”

Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal… Read The Rest “Irene”

Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering. Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business.… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance

Guest at The Potomac School 2014 auction (McLean, VA)

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