Ezine Archive

2021

Volume 13 | Issue 15 – July 27, 2021 Hybrid AV tips & tales from my first hybrid gala.
Volume 13 | Issue 14 – July 13, 2021 Auctioneer’s conundrum: serving 2 audiences well
Volume 13 | Issue 11 – June 1, 2021 The family doctor | Voici, hybrid galas
Volume 13 | Issue 10 – May 18, 2021 A surprise visit, school auctions, & that time I refunded a client
Volume 13 | Issue 9 – May 4, 2021 May flowers! And a big word alert – latency.
Volume 13 | Issue 8 – April 20, 2021 Eyeglass frames. And running your own (auction) race.
Volume 13 | Issue 7 – April 6, 2021 Cicadas. And forecasting virtual gala auction revenue.
Volume 13 | Issue 6 – March 23, 2021 NCAA brackets. And the Best of Live raffle.
Volume 13 | Issue 5 – March 9, 2021 The big push at the end to drive attendance
Volume 13 | Issue 4 – February 23, 2021 This pandemic auction item is here to stay
Volume 13 | Issue 3 – February 9, 2021 Zoom vs 1-screen solution virtual galas
Volume 13 | Issue 2 – January 26, 2021 EZINE: Masters and Disasters
Volume 13 | Issue 1 – January 12, 2021 EZINE: Hybrid events and the 2021 year

2020

Volume 12 | Issue 26 – December 29, 2020 EZINE: Wrapping up 2020
Volume 12 | Issue 25 – December 15, 2020 EZINE: The 9 best virtual gala themes
Volume 12 | Issue 24 – December 1, 2020 EZINE: EZINE: 2020 recap of free training for you
Volume 12 | Issue 23 – November 17, 2020 EZINE: The next decision after deciding to go virtual
Volume 12 | Issue 22 – November 3, 2020 EZINE: A basic campaign platform
Volume 12 | Issue 21 – October 20, 2020 EZINE: Get ’em there – virtual gala attendance
Volume 12 | Issue 20 – October 6, 2020 EZINE: A Wow Box that wow’d
Volume 12 | Issue 19 – September 22, 2020 EZINE: Unintended consequences of watch parties
Volume 12 | Issue 18 – September 8, 2020 EZINE: Predictions for virtual galas in 2021
Volume 12 | Issue 17 – August 25, 2020 EZINE: Virtual gala cheat sheet
Volume 12 | Issue 16 – August 11, 2020 EZINE: A hot new consignment package
Volume 12 | Issue 15 – July 28, 2020 EZINE: Cart before the horse
Volume 12 | Issue 14 – July 14, 2020 EZINE: No more “pivoting” events
Volume 12 | Issue 13 – June 30, 2020 EZINE: Selling tickets to virtual galas
Volume 12 | Issue 12 – June 16, 2020 EZINE: Nonprofit winners and losers from COVID-19
Volume 12 | Issue 11 – June 2, 2020 EZINE: Pivoting in 8 days to a virtual event
Volume 12 | Issue 10 – May 19, 2020 EZINE: Tracking attendance is tricky at a virtual gala
Volume 12 | Issue 9 – May 5, 2020 EZINE: Kiss 2020 in-person galas goodbye
Volume 12 | Issue 8 – April 21, 2020 EZINE: Spilling the beans on virtual galas
Volume 12 | Issue 7 – April 7, 2020 EZINE: Virtual auctions & how they’re already changing
Volume 12 | Issue 6 – March 24, 2020 Ezine: Using videos to promote items in your online auction
Volume 12 | Issue 5 – March 10, 2020 Ezine: Time to cancel? Coronavirus & your auction
Volume 12 | Issue 4 – February 25, 2020 Ezine: Mardi Gras story about recruiting new Chairs
Volume 12 | Issue 3 – February 11, 2020 Ezine: Get outside yourself; perspective is everything
Volume 12 | Issue 2 – January 28, 2020 Ezine: 2020 trends & some seedy, lesser-known history
Volume 12 | Issue 1 – January 14, 2020 Ezine: Great auction themes from 2019

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick

Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development

St. Joseph Academy Catholic High School (St. Augustine, FL)

Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator

St. Henry District High School (Erlanger, KY)

Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement

The Academy of the Holy Cross (Kensington, MD)

I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development

Oak Hill School (Eugene, OR)

If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda

2016 NYUMBANI Board member

The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee

We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events

The Ivymount School (Rockville, MD)

Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year!… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, …… Read The Rest “Staci Meruvia”

Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following… Read The Rest “Geri”

Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal… Read The Rest “Irene”

Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering. Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business.… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance

Guest at The Potomac School 2014 auction (McLean, VA)

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