For those starting to use Twitter to promote their charity auction, here’s a way to use Twitter without using it.
If you’re working in a position that involves marketing and promotion, your organization is likely already using Twitter. But if you’re a volunteer for a charity auction whose life revolves around the home and community more than around the computer, you likely have little reason to have a Twitter account. The problem is, it means you’re missing out on receiving some succinct, helpful information.
I twitter under the account name “Auction Expert” and offer bite-size bits of benefit auction information.
I also refer my 600+ followers to other experts and resources to inspire and help them.
Until recently, if you wanted to stay up-to-date with my Twitter posts, you needed to have a Twitter account yourself.
Not any more!
Twitter has a new feature called “Fast Follow.”
If you are located in the United States and want to follow someone’s Twitter account, you can, even if you don’t have a Twitter account. All you need is a cell phone that accepts text messages.
To follow me on Twitter via your cell phone, text “follow AuctionExpert” to 40404.
You’ll start receiving my tweets (my updates) via text message.
It’s like receiving a mini-newsletter, delivered via text messages each day.
Learn more about the system on Twitter’s blog.
The other great perk is that you can use this in your own auction for promotion. If you are Twittering about your gala and have a number of guests who don’t Twitter but do accept text messages, encourage them to sign-up for this service. It’s another way to promote your gala. Each time you post on Twitter, it automatically sends your tweets (your messages) via text to guests who prefer to receive information in that format.
It’s just one more way to get technology working for you at your event.
Or I’d say it’s more charity auction bang for your (Twitter) buck.