• Skip to primary navigation
  • Skip to secondary navigation
  • Skip to main content
  • Skip to primary sidebar
  • About
    • About RAA
    • Meet Sherry Truhlar
    • What makes us unique
    • Reviews/Clients
    • Press
    • Licensing
  • Contact
  • Client Login

Fundraising gala auctioneer Sherry Truhlar

  • Services
    • Onsite Auction Services
    • Virtual Auction Services
    • Fund a Need Experts
    • Consulting
    • Onsite workshops
  • Products
    • $10 Trainings
    • On Demand Webinars
    • Books
  • Speaking
    • Why Sherry
    • Keynote and Other Topics
    • FAQs
  • Blog
  • Free Resources
    • Webinar: COVID-19
    • Virtual Gala Cheat Sheet
    • Newsletter
    • Auction Item Guide™
    • Recording: Porch Parties
    • Benefit Auction Case Study
    • Blog
  • Store
You are here: Home / Administration / Spring auctions suck. Have a winter benefit auction instead.
Nov 12

Spring auctions suck. Have a winter benefit auction instead.

Sherry Truhlar 2 Comments

silent auction items bowsMy company has four auctions booked for Saturday, March 2, 2013. Last Friday, yet another school called asking if I had any auctioneers available on that date. 

“We thought we had one,” she shared, “but apparently we don’t. And here it is November and I’m calling for a March auction …”

Her voice trailed off.

Yeah, she knew she was in trouble.

By my count of bookings and schools I’ve already declined, that is 9 Washington D.C.-area schools that *I* know of competing for donations for March 2. Given their charity auction date, they are also competing against all of the other schools hosting auctions in February, April, or any of those other uber-popular March dates, like March 8, 9, 15 and 16. 

silent auction items kuerigAnd of course, there are some very large fundraising gala auctions held by nonprofits in February and March, too. They’ll be tapping some of the same contacts for items.

Can you imagine all of the businesses being slammed with donation requests by these charities, starting now?

This is why I prefer fall auctions.

  • Less competition for donations.
  • Less competition for sponsorships.
  • Less competition for attendees.
  • A more giving “holiday spirit” mindset as opposed to the “I have to pay my taxes” spirit that prevails in March and April.
  • Easier sale of items (because people buy with gifts in mind)

silent auction item chairAnd to that last point, look at the photos on this page. 

See how one of my Wisconsin school client’s smartly promotes their items? Virtually everything has a bow. “THIS IS A CHRISTMAS PRESENT,” the messaging not-so-subtly states.

Schools often set their spring auction date with two thoughts in mind. They usually run it counter to their annual fund, and they also believe they’ll have more time to assemble the volunteers needed to plan the auction, if they opt for a spring date instead.

To that, I say, “Phooey!!”

Am I missing something? Why not change the date of the annual fund? And why not reach out to volunteers at Back to School night (or better … in the late summer) to begin planning a winter auction?

Unlike many nonprofits, schools have a built-in volunteer force (parents) that are considerably easier to mobilize than the volunteer force of nonprofits. 

(It’s true. The typical school has a much easier time running an auction on volunteers than the typical nonprofit.)

Consider the database. Schools have names of parents on file. Addresses. Phone numbers. Emails. 

When a parent is turning the care of their child over to a school, the parent is happy to give the school any and all contact information. 

“And in case of emergency, you can even call THIS number,” a parent will proffer to a school administrator. 

Goodness, if they cared to, schools could work through that list of phone numbers, personally asking each parent to help with the auction. It wouldn’t be impossible to assemble a committee by late summer / early fall and get busy on winter auction activities.

It’s not like that in the nonprofit world. Most lack such a strong database. 

The last two weekends I’ve overseen school auctions in Pennsylvania and Wisconsin. I’ll be working a school auction here in Washington, D.C. this coming Saturday. I think these schools wisely chose their dates. 

And personally, if I was overseeing a fundraising auction, my first choice of a date would be November / December. Hands-down. 

I want to work with the natural cycle of our lives. Not against it.

(It was a bit of a rant this week, but for other no B.S. advice on benefit auctions, you might like this resource, my Auction Item Guide™.  I’ll be updating this within a few weeks and you won’t be able to get it, so grab while the grabbin’ is good!  It’s the top 100 items I sold for over value in auctions last year.)

Share on Facebook Share
Share on TwitterTweet
Share on Pinterest Share
Share on LinkedIn Share
Send email Mail
Copyright © 2012 Red Apple Auctions Co. All Rights Reserved

About Sherry Truhlar

Fundraising auctioneer and educator, helping schools and nonprofits plan more profitable benefit auctions. A prolific writer for her own blog and other fundraising sites, she’s been covered in The Beacon-News, Town & Country Magazine, The Washington Post Magazine, Northern Virginia Magazine, Wiley's Special Events Galore!, AUCTIONEER, and other publications.

Reader Interactions

What fall auctions SHOULD be selling in home decor silent auction sections
Engage your school auction committee using videos you post on Pinterest

Comments

  1. Scott Robertson says

    November 13, 2012 at 8:07 AM

    Sherry,
    You are spot on regarding that schools should strongly consider having their fundraising auction in the fall. Aside from the fact there is too much competition in the spring there is also the graduation factor. Parents of students who are leaving the school, in a few months, to pursue a higher degree are not nearly as motivated to participate. Their feeling is often “why raise money when my student will not have time to be a benefactor. Just one more reason that schools should have their fundraising auction in the fall of the year.

    Reply
    • Sherry Truhlar says

      November 13, 2012 at 8:24 AM

      Ah yes. There’s another great reason for fall auctions, Scott. Thanks for sharing.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Connect with Me Here

What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick

Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)

Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)

Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)

I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)

If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member

The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee

We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)

2012 Oakcrest Anne and CarolinaSherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year!… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

Aren’t KK and Michael a cute couple? PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiIHNyYz0iaHR0cDovL3JlZGFwcGxlLmV2c3VpdGUuY29tL3BsYXllci9NakF4TWkxSGRXVnpkSE10UW5Wc2JHbHpMVXRMTFdGdVpDMU5hV05vWVdWc0xVcHZjMlZ3YUM1dGNEUT0vP2NvbnRhaW5lcj1ldnAtV0JBVTkwTlVBUyI+PC9zY3JpcHQ+PGRpdiBpZD0iZXZwLVdCQVU5ME5VQVMiIGRhdGEtcm9sZT0iZXZwLXZpZGVvIiBkYXRhLWV2cC1pZD0iTWpBeE1pMUhkV1Z6ZEhNdFFuVnNiR2x6TFV0TExXRnVaQzFOYVdOb1lXVnNMVXB2YzJWd2FDNXRjRFE9Ij48L2Rpdj4= They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

Staci Meruvia 150 ptYou have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, …… Read The Rest “Staci Meruvia”

Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” 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 The following… Read The Rest “Geri”

Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiIHNyYz0iaHR0cDovL3JlZGFwcGxlLmV2c3VpdGUuY29tL3BsYXllci9SM1ZsYzNRdE1qQXhNUzFPU0ZOUVEwRXRTWEpsYm1VdWJYQTBMVEU9Lz9jb250YWluZXI9ZXZwLTVHMlVHQlFGN1YiPjwvc2NyaXB0PjxkaXYgaWQ9ImV2cC01RzJVR0JRRjdWIiBkYXRhLXJvbGU9ImV2cC12aWRlbyIgZGF0YS1ldnAtaWQ9IlIzVmxjM1F0TWpBeE1TMU9TRk5RUTBFdFNYSmxibVV1YlhBMExURT0iPjwvZGl2Pg== “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal… Read The Rest “Irene”

Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

Cynthia Steele Vance_150X180As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business.… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)

home | auctioneering | consulting | free item guide | about

 

Red Apple Auctions Co., PO Box 6066, Arlington, VA 22206
Toll free: 888-474-0838 | Email: Info@RedAppleAuctions.com | Copyright © 2005 - 2021

 

Sherry Truhlar • Charity Auctions • School Auctions • Fundraising Auctions • Auction Galas • Benefit Auctions

 

Terms of Use · Privacy Statement