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Fundraising gala auctioneer Sherry Truhlar

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Volunteers

Feb 25

Mardi Gras school auction: One idea to recruit a new auction committee

Today is Mardi Gras, so it's the perfect time to tell this story. In one fell swoop, some long-time Gala Co-chairs "recruited" a new auction committee *and* announced they'd no longer be overseeing the school auction. ============================= If you've chaired an auction, you know it's demanding work. Though rewarding, interesting, and even fun, it is also time-consuming. Furthermore, some find that if they are good at the job, it's hard to get out of the role.  No one ... Read On >

May 21

Is your school auction doing fundraising by 1000 cuts?

At a recent nonprofit fundraising event, the nonprofit decided they didn't want to push the raffle. If a guest approached a volunteer to buy a $50 raffle ticket — fine.  But they didn’t want volunteers to walk up to groups of people and ask guests to buy a raffle ticket. "In a few minutes, we're going to be asking these people to donate anywhere from $100 to $5000.  It makes no sense to nickel and dime them for a $50 raffle ticket," was their rationale. This cocktail-styled event had no ... Read On >

Jun 05

Raffle Cheat Sheet: A tool that helps volunteers sell more raffle tickets

Last night I worked an event that had about 1,000 guests in attendance.  It was a tasting-style event ... the kind that have 50 or 60 restaurant chefs in attendance, each handing out samples of their food and cocktails. As they always do, the nonprofit did an excellent job of recruiting, organizing, and training its volunteers. For instance: All the volunteers were taken on a tour of the hotel so they knew where to direct guests.  They could point out the registration and checkout ... Read On >

May 08

An auction organizational chart for your fundraiser

If you run a web search on "why volunteers quit," you'll find a string of articles, research, and posts listing common reasons volunteers leave. One of the top complaints is a lack of organization from the person in charge of the volunteers. (For a fundraising auction, we'd typically call this person the Auction Chair or Gala Chair.) Years ago I recall a committee member complaining to me about the Auction Chair.  "She doesn't have her sh*t together," the woman confided. Because the ... Read On >

Dec 20

Auction Flu: An epidemic among Gala Auction Chairs

I'm keeping it real in this post. My tradition has been to share gala auction tips in my articles, but there is an entire sub-section of posts I could write focusing on the cultural and sociological elements of fundraising auctions -- articles that would go beyond the mechanics of "how to run a gala auction." Articles about why Auction Chairs run an auction  (E.G. Though many are compassionate people who want to help their chosen cause, some have an underlying desire to demonstrate how ... Read On >

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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