When you decide to shift from a live event to a virtual gala fundraiser, you'll be making some changes. You already know you have to change your technology. Another review should be given to your event goals, like financial expectations, publicity, reach, and leadership. For instance, live events typically have financial goals. With a virtual auction event, should you expect to raise the same amount of money? I've been thrilled to learn how many organizations have not surpassed ... Read On >
Virtual auction event
Reimagining the virtual gala fundraiser to be donor-centric
In the month since COVID-19 desecrated the standard auction event, a new virtual gala fundraiser has emerged. Initial results from these events have been impressive! Net incomes have generally been higher than 2019, and some have even seen higher gross results. But is this model sustainable? I am questioning it. If virtual events are the modus operandi for the next several months, I wonder if our industry might need to get more creative at designing donor-centric online ... Read On >
Virtual gala fundraiser: The four most common approaches
If your plans for a live event have been crushed by COVID-19, you can still offer a virtual gala fundraiser. Here in the Washington, D.C. region, we are four weeks into the virus putting the kabash on all galas. Even so, some nonprofits have quickly adapted. More than one has re-imagining an in-person fundraiser into a virtual auction event. In the video, I share the four most common types of virtual gala fundraisers. https://youtu.be/Uj90ovq1RZw For a deep dive when it comes to ... Read On >
Land acknowledgments in fundraising events
Call it coincidence, divine intervention or luck, but I'd bet that you've had a situation whereby you see or hear something, and suddenly it shows up somewhere else. Like when you consider buying a particular type of car, and suddenly that model is all you see on the highway. That serendipity is what led me to write about today's subject. ============================== Thanks to a cancelled flight that left me scrambling to get from one fundraiser to another late last month, I've ... Read On >