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Fundraising gala auctioneer Sherry Truhlar

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Training / Education

Jan 26

Virtual gala: Master or Disaster?

Last week I read an article about relationships. In it, the researchers labeled couples with behaviors that enabled them to stay together for the long term as "masters."  Couples with behaviors that tore them apart were labeled as "disasters." I thought the alliteration was clever. Plus, the concept of being really good at something or really bad, can be applied to so many things. Are you a master at parallel parking?  Or a disaster? Are you a master at baking cookies?  Or a ... Read On >

Dec 01

2020 recap of free virtual gala training

Some great partners asked me to speak this past year and I've consolidated the list below. Though some of the earlier programs I gave on virtual galas might already be dated, there are often tidbits in the mix that make it worthwhile to hear anyway. If you're seeking some educational resources over the holiday downtime, you might enjoy one or all of these. Fired Up Fundraising with Gail Perry, April 2020: "Let's talk about virtual events" The Grow Report with Pamela Grow, May ... Read On >

Apr 07 Virtual Gala Fundraiser due to Covid-19

Your virtual auction event is already changing

It's been about one month since COVID-19 checked into the gala scene and prompted a wave of cancellations and reschedules.  In that short period of time, the ingenuity of our industry has been on full display.  Virtual gala fundraisers are mutating more rapidly than the virus! In five weeks, virtual auction events have pivoted twice. 1. First they shifted from in-person galas to livestreams.  Gala chairs hosted these high-tech, scaled-down events in traditional auction venues ... Read On >

Mar 24

Free webinar: Online “virtual gala” options and what’s best for you

More likely than not, you're reading this from the comfort of your own home. We are, as my friend Amy said, on forced sabbatical. It's not our ideal sabbatical, but here we are. During this imposed break, I've been following the journey of those I know who are ill, educating myself on virtual gala options, and working on other projects. ========================== Short on time? Click to register for my complimentary webinar. Date:  Friday, March 27, 2020 at 1 PM Eastern Title: ... Read On >

Jun 18 Fundraising Auction rules presented as fine print

Who needs Fundraising Auction Rules? Everyone.

No bones about it, auction rules should be included somewhere in your catalog. Maybe even at the registration desk.  And online. Printed auction rules serve as the governing principles of the auction and can help mitigate problems. (You might also be interested in reading, "What not to do when the auction winner doesn’t pay.") Over the past year I've had two episodes that brought the topic of auction rules to the forefront. At one auction, a woman seated at a sponsored table ... Read On >

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick
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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)
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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)
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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)
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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)
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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member
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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee
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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)
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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)
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