A big debate among the school auctions with whom I work centers on the ticket price. The committee often feels that by keeping a low ticket price, they'll be more inclusive and raise more money. And every benefit auctioneer I know will tell you otherwise. Yet this persistent inaccurate belief exists. At this Boston foundation, they decided to charge a ticket price after years of offering a free event. It was a resounding success. Watch the video below.
When it comes to school auctions, few committees want to debate ticket prices. Most groups would prefer to offer a free event and forget about charging altogether. The thinking is that this will bring in the bidders and make for a more inclusive event.In this week's podcast, hear about a formerly free event that opted for a 750% ticket price increase. Hear why they changed their format and ideas on how they did it.Listen to the podcast below.
I've been meeting with a number of school auction committees recently and thought I'd provide some quick inspiration on a topic that seems to throw many groups into a tizzy: ticket price. It doesn't matter if the school's tuition is $3500 or $30,000, I hear the same points. "We want to be inclusive." "We need to keep the gala affordable." "We don't want the auction to become a snooty event." "We have all financial levels represented at this school." I've observed enormous debates rage