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Fundraising gala auctioneer Sherry Truhlar

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Tickets

Dec 28

$200 VIP Upgrade Experience Box (Wow Box) from a small school

Given the timing of this post (landing between Christmas and New Year's Eve), I wasn't planning on sharing much in the way of substance.  But then I came across this video from spring 2020 that had not yet been posted. Wow Boxes, also called VIP boxes, are a uniquely virtual gala element. It turns out virtual galas are still going to be happening in spring 2022 -- at least for some groups. A few spring clients have already moved their gala date to later in 2022 as they try to dodge the ... Read On >

Jun 30 Charging at virtual gala tickets

Selling tickets to virtual galas

Can you sell tickets to your virtual gala? Can you charge people to attend a virtual fundraiser?  Will they come? ===================== When virtual galas started in March 2020, they were an emergency response to statewide lock downs. Those events scheduled early in the COVID-19 crisis (March through early May) were actively selling tickets and tables to their gala fundraiser. When nonprofits cancelled the gala or shifted to a virtual event, most reached out to ticket-holders to ... Read On >

May 19 Still shot of Fundraising auctioneer Sherry Truhlar talking about virtual gala attendance

Virtual gala fundraiser: Understanding attendance

On Friday, I conducted my third webinar-styled virtual gala fundraiser.  This one was hosted on a beefed-up "Zoomzilla" platform. From a fundraising perspective, the program included a live auction with active bidding and a fund a need / special appeal. During the 2-hour show, guests played games, watched mission-driven videos, and socialized in break-out rooms. Guests saw all other guests in small windows on their screen.  Some held signs and props in front of their camera for others ... Read On >

Dec 31

2019 Benefit Auction Statistics: How does your event rate?

Generally speaking, I'm not a fan of comparing the numbers of your benefit auction to other events.  Results vary by region, guest capacity, the cause, the type of event, and other factors. Furthermore, unless you are able to see all of the data and how a charity is tracking its results, numbers can be misleading.  Highly misleading. But on the other hand, many Auction Chairs are curious.  They like auction statistics because they learn what others charge for tickets, for instance.  Or how ... Read On >

Nov 05 Young professionals dancing at gala

The rise and fall of YP (young professional) post-parties at galas

Between five and ten years ago, I started hearing chatter about involving young professionals (YP) at the fundraising gala. "We need to get the younger generation involved," was the general vibe. In practice, this often evolved to selling a lower priced ticket to the gala.  If a regular gala ticket was $150, the YP price might be $30.  If the standard ticket was $500, the YP price might be $125. This reduced price ticket allowed YPs to join full-priced guests and sponsored tables for ... Read On >

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What auction planners say

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick

Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development
St. Joseph Academy Catholic High School (St. Augustine, FL)

Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator
St. Henry District High School (Erlanger, KY)

Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement
The Academy of the Holy Cross (Kensington, MD)

I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development
Oak Hill School (Eugene, OR)

If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda
2016 NYUMBANI Board member

The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee

We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events
The Ivymount School (Rockville, MD)

2012 Oakcrest Anne and CarolinaSherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year!… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

Aren’t KK and Michael a cute couple? PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiIHNyYz0iaHR0cDovL3JlZGFwcGxlLmV2c3VpdGUuY29tL3BsYXllci9NakF4TWkxSGRXVnpkSE10UW5Wc2JHbHpMVXRMTFdGdVpDMU5hV05vWVdWc0xVcHZjMlZ3YUM1dGNEUT0vP2NvbnRhaW5lcj1ldnAtV0JBVTkwTlVBUyI+PC9zY3JpcHQ+PGRpdiBpZD0iZXZwLVdCQVU5ME5VQVMiIGRhdGEtcm9sZT0iZXZwLXZpZGVvIiBkYXRhLWV2cC1pZD0iTWpBeE1pMUhkV1Z6ZEhNdFFuVnNiR2x6TFV0TExXRnVaQzFOYVdOb1lXVnNMVXB2YzJWd2FDNXRjRFE9Ij48L2Rpdj4= They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

Staci Meruvia 150 ptYou have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, …… Read The Rest “Staci Meruvia”

Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” 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 The following… Read The Rest “Geri”

Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. PHNjcmlwdCB0eXBlPSJ0ZXh0L2phdmFzY3JpcHQiIHNyYz0iaHR0cDovL3JlZGFwcGxlLmV2c3VpdGUuY29tL3BsYXllci9SM1ZsYzNRdE1qQXhNUzFPU0ZOUVEwRXRTWEpsYm1VdWJYQTBMVEU9Lz9jb250YWluZXI9ZXZwLTVHMlVHQlFGN1YiPjwvc2NyaXB0PjxkaXYgaWQ9ImV2cC01RzJVR0JRRjdWIiBkYXRhLXJvbGU9ImV2cC12aWRlbyIgZGF0YS1ldnAtaWQ9IlIzVmxjM1F0TWpBeE1TMU9TRk5RUTBFdFNYSmxibVV1YlhBMExURT0iPjwvZGl2Pg== “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal… Read The Rest “Irene”

Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering.   Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

Cynthia Steele Vance_150X180As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business.… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance
Guest at The Potomac School 2014 auction (McLean, VA)

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