Pinterest is a social media site based on sharing photos. The tool’s demographic data indicates that Moms LOVE Pinterest. Perhaps because it’s easy to post content onto the site and let a snapshot tell the story. It goes without mention that a lot of moms also plan galas, and many actively seek new school auctions ideas. So why not let these creative women use their Pinterest “hobby” to broadcast the auction? (As a side, I wouldn’t suggest Pinterest as a “must have” auction marketing tool … ... Read On >
Social Media
How to get our benefit auction Facebook posts to show up in your feed
Last month I had a Facebook fan (or "likers," to use the new FB terminology) post a question on the Red Apple Auctions' page. He was wondering why my benefit auction posts hadn't shown up in his feed for awhile. If you're a fan of Red Apple Auctions on Facebook and have been missing our posts, here's your answer. Facebook continues to change its look and filters. The basics remain the same (For instance, I'm still talking to my aunt on my personal page and sharing great benefit auction ... Read On >
Boost Facebook fans with these benefit auction ideas for a Sweepstakes
We're in the homestretch. It's the final days to improve your auction... for free. One lucky Red Apple Auctions' Facebook fan will win the long-awaited video tutorial product, Charity Auction Bells & Whistles. (Note: We change programs every so often, and this program is no longer available. Check out the “Store” for what’s current.) It's stuff with benefit auction ideas -- a whopping 22 different games, raffles, and activities to incorporate into your gala to add interactivity, ... Read On >
12 ways to market your auction fundraiser using social media (e.g. Twitter, Facebook, LinkedIn)
Social media applications like blogs, LinkedIn, Twitter, and Facebook can be useful tools in helping you achieve mindshare in your auction guests. Not only are these tools free to use, but they enable you to relay short, constant reminders about your cause and auction fundraiser. Creating "something to write" can be overwhelming for some, so here are 12 auction-related ideas on what you (or your public relations volunteer) can post on Facebook, Twitter, Linked In, or other social networking ... Read On >
Social media-related contest: Use it to promote benefit auction
Social media is growing at exponential rates. My favorite video on the subject (the short version is below) is produced by Erik Qualman, an online marketer and author. The statistics he shares are compelling (e.g. 1 out of 8 American couples married last year met online... social media has surpassed porn as the #1 activity on the Internet), and the music ... well, the music is by Fat Boy Slim, one of my favorite musicians, and my preferred music to play while cleaning the ... Read On >