For some nonprofits, the date of the auction gala is determined after careful examination of a single individual’s calendar. This well-regarded person doesn’t (usually) work for the organization, yet still holds enormous influence over the timing of the nonprofit’s largest fundraising event. Dates are checked and re-checked. Venues are called and called again to confirm availability. Who is this VIP? He’s the gala honoree. (“He” can just as easily be a she, family or it, as in the case of ... Read On >
Social Media
Engage your school auction committee using videos you post on Pinterest
I recently wrote about 8 ways you can use Pinterest photos to get parents excited about your upcoming school auction. Here's another step in how to use Pinterest, the social photo pinboard, with your school auction committee. First, let's start with some “Pinteresting” facts compiled by comSCORE and reported in various media outlets, like Wall Street Journal.68% of Pinterest users are women 50% of Pinterest users have children Almost 50% of users are 25 to 44 years oldOverall, the ... Read On >
School auctions ideas: Use Pinterest to build interest
Pinterest is a social media site based on sharing photos. The tool’s demographic data indicates that Moms LOVE Pinterest. Perhaps because it’s easy to post content onto the site and let a snapshot tell the story. It goes without mention that a lot of moms also plan galas, and many actively seek new school auctions ideas. So why not let these creative women use their Pinterest “hobby” to broadcast the auction? (As a side, I wouldn’t suggest Pinterest as a “must have” auction marketing tool … ... Read On >
VIDEO: 12 ways to use social media (e.g. Twitter, Facebook, LinkedIn) to get publicity for your gala auction
A growing number of gala auction committees are starting to develop a Facebook page for their fundraiser. A handful use Twitter and LinkedIn. So grab a pen and settle in to watch this video, where I share 12 statements or topics your publicity chair can use to market your event through these (and perhaps other) popular social media outlets. Getting publicity for your event was never so easy! Watch the video below. ... Read On >
How to get our benefit auction Facebook posts to show up in your feed
Last month I had a Facebook fan (or "likers," to use the new FB terminology) post a question on the Red Apple Auctions' page. He was wondering why my benefit auction posts hadn't shown up in his feed for awhile. If you're a fan of Red Apple Auctions on Facebook and have been missing our posts, here's your answer. Facebook continues to change its look and filters. The basics remain the same (For instance, I'm still talking to my aunt on my personal page and sharing great benefit auction ... Read On >