Signs for your silent auction sections can be used annually, if you put some thought into the design before you print them. Avoid themes. To go easy on your budget, make your silent auction signs timeless. Avoid thematic signs that look great one year, but don't fit into the following year's concept. You'll quickly realize that this year's disco glitter signs don't easily transfer to African safari themes next year. Though I enjoy themes (and think guests do as well), it's OK if your signage ... Read On >
Signage
Auction Signage Part 2: Flexible directional auction signage for your gala
Most benefit auction galas take place across several rooms. Registration and checkout might be in one area, the silent auction elsewhere and the ballroom in a third space. Some groups have a VIP reception elsewhere. A benefit auction last fall had guests enter a rejuvenated dairy barn. The space was beautiful, but there were no restrooms inside. Guests were directed to portable toilets outside. To help your attendees move through your space, you'll be relying on directional signage. Directional ... Read On >
Auction Signage Part 1: Use reversible silent auction signs to keep costs down
This week I'm sharing ideas on signage for your auction. Today's tip is to think reversible. That is, are you using the back of your signs? "Nope," say you? Consider what activities happen at the beginning of the evening versus the end of the evening. Put those on reverse sides of the signage. For instance ... Registration ... Checkout Coat check ...Gift bag pickup VIP reception ... Item pickup Here are some other blog posts to give you ideas on keeping auction signage ... Read On >
Auction ideas on signs: Silent auction signs, location signs, and more
Sometimes the most obvious of marketing techniques are overlooked. For instance, using signage. At the benefit auction, I direct guests toward items by referring to the signage. "Join me in the Red Section," I'll say, "Look for the Red Section sign. We're admiring class projects in the Red Section." Or, "You can buy these at the Raffle table. Look for the sign that says "Raffles." The tricky part is the cost. Though it's relatively easy to have graphics and signs produced, small grossing ... Read On >