Human psychology factors into fundraising auctions in many ways. The fear of loss propels a bidder to bid. Smart pricing strategies in a raffle influence how many tickets will be sold. Properly structured silent auction bid sheets generate 10% to 30% higher sales. Well-written auction donation request letters secure more "yes" responses than "no" responses. Using a proper method to properly close a silent auction generates higher sales on the most popular items. (E.G. Create an ... Read On >
Schedule / Timeline
The flow of a wine auction (2 examples)
Last month I worked as a wine auctioneer for a benefit auction in Oak Brook, IL. It was my second wine auction in 2017. The other event was for a nonprofit in Texas. In this post, I'm featuring both of them. If you're running a wine auction or considering launching one in your community, take a look at how these two fundraisers are structured. Both of these are successful events in their markets. Let's look at highlights from each event. Vintage Amarillo Earlier this year, the ... Read On >
Five Steps to a Great Fundraising Auction
Yesterday I was delighted to again talk with Renee McGivern from Nonprofit Spark. Renee is a nonprofit consultant based in the Minneapolis area. One of her outreach ventures is a helpful little WebTalkRadio program called Nonprofit Spark. She consistently churns out great content, miraculously managing to find someone interesting to interview each week (wow!). I've not heard all the shows, but it seems every guest has a different type of expertise. It's amazing how many people she's found to ... Read On >
Spring auctions suck. Have a winter benefit auction instead.
My company has four auctions booked for Saturday, March 2, 2013. Last Friday, yet another school called asking if I had any auctioneers available on that date. "We thought we had one," she shared, "but apparently we don't. And here it is November and I'm calling for a March auction ..." Her voice trailed off. Yeah, she knew she was in trouble. By my count of bookings and schools I've already declined, that is 9 Washington D.C.-area schools that *I* know of competing for donations for March ... Read On >
PODCAST: Charity auction date — Spring or Fall?
If you follow good planning principles, you can have a good charity auction, regardless of the day or time of year. But that said, I do see some distinct advantages to holding an autumn charity auction date. Listen to this podcast to hear the four reasons I believe fall dates are better. Click below to listen to the podcast. ... Read On >