In this video, I talk about an auction concept I call “Groundhog Day Blasé.” It stems from that Bill Murray movie in which his character relives the same day — Groundhog Day — again and again. Is your event just a repeat of last year? Here are the worst offenders of stale galas and some benefit auction ideas on how to liven things up! Watch the video below.
Here's a little known fact. When you add raffles, games, and other cool benefit auction ideas into a gala to make it more profitable, there's a good chance you'll also have to buy software. Activities add complexity. And without software, you'll create a "one hit wonder" event. Learn more in the video below.
Got problems getting auction volunteers energized to do what is needed to be done? Here’s one tip: Give volunteers something new and creative to learn which also solves a problem your auction is experiencing. Volunteers will remain engaged if they believe the solution you are sharing is 1) fun and 2) will solve the problem. When it’s fun to solve the problem, volunteers will do it. I’ve written before about Volkswagen’s “The Fun Theory” project. The group conducted tests to see if they could
I refer to auction games, raffles, and activities as the “bells and whistles” of benefit auctions. Calling them revenue generators is an understatement, as they do more than make you money.In this podcast, you'll hear -how two other nonprofits used new fun elements like auction games and technology to secure publicity for their gala -- even pre-event! As you know, it's harder to secure that elusive PRE-event publicity. Yet it's more important to do so because it will help you sell tickets to
I refer to auction games, raffles, and activities as the “bells and whistles” of benefit auctions. It's an understatement to call them revenue generators as they do more than make you money. These are the fun add-ons designed to address specific problems, involve the crowd, trigger fun, attract press, and (yes) make you money. Today’s post addresses the “attract press” piece. Many groups seem decent at securing post-gala publicity, but it's the pre-event recognition that will help you sell