Podcast

Jul 31

Inspiration: Sharing my personal story of personal transformation

If you're auction chair needing an inspirational lift, this might help.I've undergone a lot of self-imposed personal transformation in my life. Though I'm hardly an expert in the subject, I've found it requires a lot of internal fortitude, self-confidence, and a darn near total disregard for what anyone else thinks or says about you to make changes.None of that is easy.That's why I think it's fabulous that Joyce Buford, a life coach in Tyler, TX, has a weekly live radio show focused ... Read On >

Aug 30

PODCAST: A magic color for your silent auction table that draws in the bidders

Having watched auction guest behavior at hundreds of benefit auctions, I can say with conviction that this color works like magic, drawing bidders in to have a closer look.Learn more about this mysterious hue in this week's podcast.Listen to the podcast below. ... Read On >

Jun 14

PODCAST: School auction catalog need bling? Try a ring.

One of my Florida clients was tired of the traditional school auction catalog binding. They decided to try something that offered more glam.In this podcast, you'll learn what they liked and disliked about using a "ring" to hold the catalog together.Listen to the podcast below. ... Read On >

May 08

PODCAST: My gripe with some mobile bidding and online nonprofit auction platforms

The majority of nonprofits invest in silent auction mobile bidding and online auction platforms with the hope that they'll raise more money. That's why I'm personally disappointed that so many vendors (the majority of them, as I record this podcast) do not include this "must-have" feature into their products. You simply can't raise as much money without it. Listen to the podcast below. ... Read On >

Apr 03

PODCAST: Should you print auction item values in your catalog?

It's a big question: Will bidders bid more or less if they know the value of an item before they start bidding? I talk with many committees who debate as to whether they should print the auction item values in their catalogs because they wonder if it might psychologically affect the guest's perceived value of an item.Listen to the podcast below. ... Read On >

Sherry, oh, Sherry! You were an invaluable asset to this year’s gala. With your assistance we were able to add so many new elements that truly made a difference in taking our event to another level. This year was the most successful yet! Everyone loved you and the amazing energy that you brought to the event. We look forward to having you again in 2018!

Krystal Fenwick

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Thank you so much for the outstanding job you did for us on April 1! I have received so much positive feedback from so many who attended. You even earned Sister Suzan’s (our Vice-Principal) seal of approval! Safe travels to all your many events and thank you for making our biggest fundraiser of the year our best ever!

Diane Albano, Director of Development

St. Joseph Academy Catholic High School (St. Augustine, FL)

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Sherry is flexible and easy to work with. She gives honest feedback and advice throughout the planning and implementation process. Without a doubt, Sherry and Red Apple Auctions has helped take our annual fundraising event to the next level.

Beckie Middendorf, Development Director and Janet Gulla, Development Coordinator

St. Henry District High School (Erlanger, KY)

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Sherry is “on board” from day one of auction planning, works closely with our steering committee and is only just a phone call away. The night of the auction, we toss her the keys and let her drive the event! We are never disappointed!

Charly Ryan, Director of Institutional Advancement

The Academy of the Holy Cross (Kensington, MD)

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I was very fortunate to have Red Apple on board for my first auction. Working with Sherry was invaluable. She provided guidance at every phase of planning, from procurement on forward – and she challenged us to make our event more ambitious and more successful at every stage. Thank you, Sherry!

Pete Goldlust, Director of Development

Oak Hill School (Eugene, OR)

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If your auction needs to upgrade, call any auctioneer you find on Google. But if you want your auction to be impressive, meaningful, and profitable, you need to call Sherry.

Erin Banda

2016 NYUMBANI Board member

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The auction was entertaining .. proactive … the crowd was involved and felt a part of it,” he said, emphasizing, “The entertainment value was huge.

Darrell, a long-time attendee

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We plan on booking Red Apple Auctions much earlier for our next event so we can take advantage of more of the pre-event offerings.

Nicole Carr, Director of Grants and Special Events

The Ivymount School (Rockville, MD)

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Sherry, personally, I can’t even begin to tell you the immense amount of positive feedback that I received having YOU (and Darby) there with is this year! Some of the tidbits: You added EXCITEMENT and ENTERTAINMENT… You added EXPERTISE and FUN… You helped the evening FLOW, in a wonderful and positive direction… You were FUN,… Read The Rest “Anne Livaudais Knudsen, 5th year gala co-chair”

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Aren’t KK and Michael a cute couple? They liked that I “moved the crowd along … kept the crowd engaged but wasn’t obtrusive or invasive. We were able to talk but still keep track of what was going on.”

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You have NO idea of how many people came up to me (I know Julie as well) and said, ‘That auctioneer was incredible … she engaged the crowd, … she got the bidders to bid without being rude/pushing, … I loved observing her, I just watched her, … she did a great job.’ It was… Read The Rest “Staci Meruvia”

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Geri said: “Great job of getting potential donors in the room to step up to the plate and not feel guilty or bad about it. They actually wanted to give more … and that’s not something I’ve seen in many other auctioneers.” The following year, she herself ‘stepped up’ and became one of the gala… Read The Rest “Geri”

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Irene attended one of my New Hampshire auctions and assumed I must be a radio personality — until I started to chant that fast talk. “I’ve been to this event before with a couple of other auctioneers,” she said, “Your ability to get personal with people in a way that isn’t intimidating — men, women,… Read The Rest “Irene”

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Most product & consulting remarks are found on their respective webpages, but I’ve listed two below so you’re assured my products are as spot-on as my auctioneering. Not only was our 2013 auction a blast, but our Washington, D.C. public school raised $67,000 — that’s $25,000 more than last year! The evening went off… Read The Rest “Carolyn Kahn-Hall and Andrea Del Vecchio”

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As a former Fox News Anchorwoman, I am often called on to perform at auctions. So, I know first-hand that auctioneering can be a difficult job. Sherry Truhlar is one of the best in the business. She is skillful at managing an audience and keeping them focused on the task at hand – which is… Read The Rest “Cynthia Steele Vance”

Cynthia Steele Vance

Guest at The Potomac School 2014 auction (McLean, VA)

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