I'm working with a lot of schools right now as this is the height of school auction season. In keeping with the season, here's an idea specifically for you school auction committees. I'm often asked for ideas for items that a committee can procure for "free." By "free," the committee means they won't have to ask a company for a donation. It can also reference the fact that the item itself doesn't have a hard financial value associated to it. Some more common examples of free items are ... Read On >
Live Auctions
Is your live auction “average?” (2015 by the numbers)
Two weeks ago while interviewing Lori Jacobwith about storytelling (Awesome call, by the way. Use all of her tips in planning your next Fund a Need), I asked her if there was a "right" number of stories to include in a fundraising event. Lori had a solid answer -- five. She explained what each story should do and who should tell it. (You can get details in our free call.) I commented that I often get a similar question -- "How many items should we sell in our live auction?" or "What's the ... Read On >
An attractive display for a bad live auction item: Tiffany dishes
My clients procure some excellent live auction items. Each year I whittle down my favorites and list them in my Auction Item Guide™. (Speaking of which, the current guide, What Sold Like a Dream in 2014, will vamoose December 31. Download your free copy before then.) But every so often, I have to sell an item that isn't strong by benefit auction standards. An oriental rug A trip to a luxurious resort in a dangerous country. A set of Oneida dishes. With a dining room table. This ... Read On >
[VIDEO] Embarrassing your auction donor with a (too) high opening bid?
I recorded this video a few minutes after getting off the phone with a potential client. She and her committee weren't fond of their previous auctioneer. "She started with a high opening bid," she said. "Too high. And then in order to get anyone interested in bidding she had to drop it down. Way down. It was so embarrassing to our donor." The subject of where to start the opening bids on your live auction items can be a divisive topic. I've observed a discrepancy between what many ... Read On >
[VIDEO] Where to start your opening bids in the live auction
Every year I'll be asked by a few auction chairs, "Sherry, let's review the opening bids on these live auction items. Where shall we start them?" In this video and the post that follows it, I've addressed why you shouldn't care about opening bids. Here's a conversation I'll have with some clients each year: "Sherry, this item is worth $2500. Where are you going to start the bidding?" "Start?" I'll counter, "It doesn’t matter where I start the bidding. It matters where I finish ... Read On >