Here's a quick tip on how to improve your auction item displays when you're offering a trip in either the silent or live auction. Use a photo book in your display. "Photo book" is the name I give to books (and I use the term "books" loosely) which feature photos of the inside of the property, outside of the property, and activities to do in the area. Think of it as a handmade version of a traditional coffee table picture book. Sometimes these books are a few pieces of paper stapled ... Read On >
Live Auctions
Best ballroom layout for an auction with dance floor
Many nonprofits end their benefit auctions with dancing from either a DJ or a live band. Traditionally there are two standard layouts for this type of event, and both are poor. The dance floor becomes the area from which the auctioneer works. The auctioneer is on a stage and a huge dance floor (a feature which isn't used but for the last 90 minutes of the event!) is positioned in a top location, directly in front of the stage. Neither of these options works because neither set-up ... Read On >
Busted! Be wary of images used in fundraising auction displays
In the summer of 2015, the nonprofit division of Venable law published "Busted: Nonprofits Will Have to Pay the Photography Piper." The article itself is short and worth reading, but here's the synopsis. For many years, nonprofits have pulled images from the internet and used them in their publications or websites. Until recently, software didn't exist to make it easy for photographers and their agents to track down these copyrighted images. Now the software exists, and nonprofits are ... Read On >
Havana Nights auction theme: Tacky or trendy?
Since 2014 when President Obama re-established relations with Cuba, the country has been a popular topic in my client meetings. And with the recent death of Fidel Castro, news about Cuba has been widely covered in the papers and on television. For this post, let's discuss Cuba through the lens of our focus on fundraising auctions. ======================== Readers want to know if it's tacky to use Cuba as a theme. Here's a question I was asked last week via Facebook. ("Like" me ... Read On >
[VIDEO] When to use a theater-style layout for your fundraising auction
When time allows during the spring auction season, I create highlight videos from some of my fundraising auctions. These videos are posted on the Red Apple Auctions Facebook page but you'll only see those if you 1) use Facebook, and 2) have "liked" the Red Apple Auctions Facebook page. As not all readers are Facebookers, I thought it might be a good idea to share these on the blog too. It allows all auction planners to get ideas from some of the top notch events my clients produce.The video ... Read On >