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Live Auctions

Oct 05

What to sell at your association gala auction

If you work for an association, your live auction will have a few different items in it than a standard nonprofit auction. In this video, I give examples for four types of associations I've supported and examples of auction items to sell. Industry trade associations for businesses Associations with regional chapters or affiliations Associations for professionals to join, such as structural engineers or cosmetology Associations for individuals interested in a particular hobby, ... Read On >

Sep 21

The case for good auction item descriptions (EG: Far Niente wine)

I like to be prepared for my fundraising auctions, as I know it matters in different ways to the donor, the nonprofit, and the guests. In this video, I share a recent example of how the printed description of a donation (a vertical of Far Niente wine) didn't seem to match the label of the wine.  The last thing I wanted to do was screw up the description of the 5-bottle donation. It's pricey stuff -- and the donation even included a unicorn 2016 vintage. Furthermore, about 300 C-level ... Read On >

Jun 29

The bidder in your ballroom: The 9 archetypes of live auction bidders

Since starting my company 15+ years ago, I’ve observed several types of bidders. Here's the archetypes of the guests I see bidding in your live auction. You'll learn how to identify each archetype and better understand their motivations from this video. I’ve no doubt you’ll immediately recognize some of your donors from among these descriptions. Archetype: Buyers Archetype: IITWI (“In it to win it”) Archetype: Sympathizer  Archetype: Starter  Archetype: Helper ... Read On >

Feb 23

My prediction: This COVID19-style donation is here to stay

This past weekend I worked two galas -- one was a 2-screen solution for a school, and the other was a Zoom meeting-style gala for a conservation nonprofit. The nonprofit had some star power.  Two of the attendees are legitimate Hollywood celebrities whom many would recognize if not by name, then by face. They and some of their celebrity friends donated virtual activities to the auction.  These items raised several thousand dollars for the nonprofit. But I have to admit - it was a little ... Read On >

Mar 17 talking about Ireland trip

Video marketing auction items to support your online school auction

To support two school auction clients whose galas were cancelled due to COVID-19, I shot videos that they could use as teasers for specific items being sold in an online auction. The goal was to get participants interested in bidding on these items. How did my school auction clients use these videos? They sent the video link in an email blast to their community. They posted and shared the video on Facebook. They added the video to the item description in the software online.  It ... Read On >

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